INVESTMENT HIGHLIGHTS
- Market-Leading STR Performance: The hotel achieved a RevPAR Index (RGI) of 121.5% on a trailing 12-month basis, outperforming its competitive set and demonstrating sustained market share leadership.
- Exceptional June 2026 Occupancy Performance: The property posted 96.0% occupancy in June 2026, significantly above the competitive set's 79.1%, reflecting strong demand and effective revenue management.
- Attractive Going-In Valuation: Offered at $8,000,000 ($98,765 per key), the hotel is priced at an attractive 2.94x Room Revenue Multiplier, providing investors a compelling basis for acquisition relative to revenue generation.
- Recently Renovated With Minimal PIP Exposure: The hotel underwent a comprehensive renovation in 2015 and has received additional capital improvements through 2026. Ownership indicates only a light PIP is expected with no case goods replacement required, reducing near-term capital expenditure risk.
- Diversified Demand Base Limits Revenue Volatility: The property benefits from multiple demand generators including the University of Missouri, major healthcare systems, government facilities, research institutions, corporate employers, and sports tourism, creating year-round lodging demand.
- Revenue Growth Trend Continues: Room revenue increased from approximately $2.57 million in 2024 to $2.72 million TTM June 2026, demonstrating continued top-line growth.
- Improving Submarket Fundamentals: The Columbia/Jefferson City lodging market continues to show growth. The OM notes submarket RevPAR increased by more than 6% through June 2026, supporting future performance potential.
FINANCIAL HIGHLIGHTS
- Climbing Submarket RevPAR: As of June, the 12-month average RevPAR in the Columbia/Jefferson City Submarket increased by over 6 percent, indicating robust growth and a lower-risk environment, boosting investor confidence in the asset and thriving market.
- Heightened Room Revenue: Between year-end 2024 and the twelve months ending in June 2026, the hotel experienced a notable 6 percent increase in room revenue. This trend presents several advantages for potential buyers, including additional capital for renovations and enhanced cash flow.
- Elevated RevPAR Penetration: The hotel boasts a strong RevPAR penetration index of 121 percent for the twelve months ending in June 2026, signaling robust competitive performance and attractive long-term value for potential buyers.
- Attractive Room Revenue Multiplier: The hotel is attractively priced at a Room Revenue Multiplier of 2.94, offering investors a compelling opportunity to acquire the asset at a conservative valuation with significant upside potential.
- Fee Simple Acquisition: The hotel provides full ownership and operational control, enabling independent financing and management. This structure typically supports long-term property appreciation, making it a compelling investment opportunity.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the Wingate by Wyndham Columbia (“Hotel” or “Property”) located at 3101 Wingate Court in Columbia, Missouri. The upper-midscale, Wyndham Hotels & Resorts-branded Hotel is offered at $8,000,000 or $98,765 per key. Situated on approximately 3.67 acres, the Property features 81 guest rooms across three stories. Originally constructed in 2000, the Hotel underwent a complete renovation in 2015, followed by multiple capital improvements through 2026. The Property currently requires only a light Property Improvement Plan (PIP), with no case goods or soft goods replacement required, significantly reducing anticipated capital expenditures for future ownership. Designed to accommodate both business and leisure travelers, the Hotel offers a wide variety of common area amenities including a business center, fitness center, indoor swimming pool and hot tub, approximately 862 square feet of meeting space, and ample parking.
The Property benefits from one of Missouri’s most diversified lodging demand bases. Educational demand is anchored by the University of Missouri, one of the nation’s leading public research universities, along with Columbia College and Stephens College, generating year-round visitation from students, faculty, alumni, athletic events, and university-related activities. Healthcare demand is driven by University Hospital, MU Health Care, Boone Health, Harry S. Truman Memorial Veterans’ Hospital, and Rusk Rehabilitation Hospital, attracting patients, visiting physicians, traveling nurses, and medical vendors throughout the region. Corporate demand is supported by major employers including Veterans United Home Loans, Shelter Insurance, EquipmentShare, Solventum (formerly part of 3M), Kraft Heinz, MidwayUSA, Watlow, and Hubbell Power Systems. Additional demand is generated by the University of Missouri School of Medicine, the University of Missouri Research Reactor, and Discovery Ridge Research Park, reinforcing Columbia’s position as one of the Midwest’s leading centers for research and innovation. Leisure and group demand is fueled by Memorial Stadium, Mizzou Arena, The District entertainment district, Rock Bridge Memorial State Park, MKT Nature and Fitness Trail, Finger Lakes State Park, and the Property’s convenient access to Columbia Regional Airport, located approximately 15 minutes away.
Columbia serves as the economic, educational, and healthcare hub of central Missouri and consistently ranks among the state’s strongest performing lodging markets. Home to more than 125,000 residents, the city benefits from a highly educated workforce, a resilient economy, and steady population growth driven by the University of Missouri and a diverse mix of public and private employers. Columbia’s strategic location between Kansas City and St. Louis along Interstate 70 positions it as a major regional business center while supporting significant transient travel demand. The combination of higher education, advanced healthcare, research, government, finance, insurance, advanced manufacturing, and technology industries creates one of Missouri’s most stable year-round hotel markets.
BROKER OF RECORD
David Saverin
Missouri
P: (314) 889-2500
Lic #: 2008013520
