INVESTMENT OVERVIEW
Marcus & Millichap’s Hospitality Division is pleased to present the Vernon Hospitality Two-Pack Portfolio – Holiday Inn Express & Suites and Hampton Inn, a rare opportunity to acquire two upper midscale hotels in Vernon, Texas. The first property, the Holiday Inn Express & Suites Vernon College Area, offers 60 rooms across three stories, constructed in 2006 and refreshed under the Formula Blue program in 2017. Amenities include a business center, indoor pool with hot tub, fitness center, and 200-square-foot meeting space, all situated on a 2.62-acre lot with 75 parking spaces. The second property, the Hampton Inn Vernon, features 64 rooms across three stories, constructed in 2011 and fully renovated in Spring 2025. This hotel provides an outdoor pool with hot tub, fitness center, and 600-square-foot meeting space, on a 2.93-acre lot with 70 parking spaces. Together, the Vernon 2-Pack is ideally positioned to capture demand from Vernon College, major regional employers, and local cultural and recreational attractions, offering investors a highly attractive, complementary portfolio in a growing North Central Texas market.
Strategic Location with Excellent Connectivity
Vernon, Texas, is strategically situated along U.S. Highway 287, a major corridor linking the Dallas–Fort Worth Metroplex to Amarillo and beyond. The city is approximately 50 miles west of Wichita Falls, 170 miles from Dallas–Fort Worth, and 175 miles from Amarillo, offering strong accessibility for regional travelers, commercial transport, and leisure visitors. This location positions Vernon as a convenient hub for business, educational, and recreational travel in North Central Texas.
Higher Education Hub – Vernon College as a Key Demand Generator
Vernon College, located near the proposed hotel site, serves over 2,100 students on its main campus and more than 3,000 students across all locations. The college hosts athletic events, academic conferences, workforce development programs, and community initiatives that attract visitors throughout the year. Families, faculty, students, and industry partners frequently require overnight accommodations, making the nearby hotel ideally positioned to capture consistent year-round demand. Many of these events also generate group bookings and meeting space needs, creating an opportunity for a hotel with flexible facilities.
Strong Local and Regional Drivers Supporting Vernon’s Hospitality Market
Vernon, Texas, benefits from a diverse mix of established organizations and industries that contribute to steady, year-round demand for hospitality services. Key local employers include the Tyson-Wright Brand Food Plant, USDA Farm Service Agency, Vernon College, North Texas State Hospital, Wilbarger General Hospital, and regional utilities such as AEP and Atmos Energy, all of which support a consistent flow of professional, visiting, and transient personnel. The community is further bolstered by transportation and logistics entities, including Burlington Northern Railroad, connecting Vernon to broader markets. Beyond the city limits, regional and national companies—such as Vestas, Schlumberger, John Deere, MacDon, Ford New Holland, and other oilfield and agricultural operations—maintain a presence in the surrounding areas, fostering periodic business travel and project-related stays. Specialty services, including North Texas State Hospital, attract healthcare professionals, legal teams, and visiting family members from across the region, creating reliable demand for short-term and extended-stay accommodations. Combined with Vernon College events and ongoing local corporate activity, these factors position Vernon as a stable, economically diverse market with strong potential for hotel operations offering both lodging and flexible meeting space.
Cultural Attractions, Recreation, and Visitor Appeal
Vernon offers a rich mix of cultural, historical, and outdoor attractions that draw leisure travelers. Key sites include the Red River Valley Museum, Doan’s Adobe House, and the historic Santa Rosa Rodeo Grounds, home to the annual Santa Rosa Roundup. Outdoor recreation is available at Copper Breaks State Park and Lake Kemp, which attract campers, anglers, and hikers. Visitors can also enjoy Vernon’s Western heritage through local shopping, including downtown antique stores and Dew’s Custom Handmade Boots, which provide authentic, handcrafted Western apparel and footwear. These attractions complement the hotel’s potential to serve both leisure and group travelers.
Active Economic Development and Infrastructure Growth
The Vernon Business Development Corporation and city leadership are actively supporting growth through infrastructure improvements, industrial expansion, and downtown revitalization. Federal funding for water system upgrades and redevelopment of historic properties into mixed-use spaces highlight the city’s commitment to economic progress. These initiatives are expected to increase business activity, tourism, and demand for modern, amenity-rich lodging.
