INVESTMENT OVERVIEW
Marcus & Millichap is pleased to present the Tru by Hilton The Colony Dallas (the “Property”), a 111-room, four-story, midscale Hilton-branded hotel located at 5252 Memorial Drive in The Colony, Texas. Completed in 2020 on approximately 2.28 acres, the Property is one of the newest branded lodging assets along the State Highway 121 (Sam Rayburn Tollway) corridor, one of the most active commercial corridors in North Texas. The Property is being offered on a Request for Offers (RFO) basis.
The Property sits approximately half a mile from Grandscape, Berkshire Hathaway’s $1.5 billion, 400-plus-acre entertainment, retail, and dining destination. Grandscape recorded approximately 10.7 million visits over the twelve months ended July 2025 and is anchored by Nebraska Furniture Mart’s 560,000-square-foot showroom, part of a 1.9 million-square-foot complex that is the largest store of any kind in Texas and draws shoppers from more than 200 miles away. Complementary attractions include Scheels, Cosm’s 87-foot immersive dome, Andretti Indoor Karting & Games, the 200-foot Grandscape Wheel, the 10-acre WorldSprings mineral-spring destination, an outdoor concert lawn, and an expanding collection of chef-driven and first-to-market restaurants. Together, these venues generate steady weekend, leisure, and event-driven room-night demand within walking distance of the Hotel.
Midweek demand is anchored by the Legacy corridor of Plano and Frisco, located approximately five miles east of the Property and one of the nation’s premier suburban office markets. The corridor is home to Toyota Motor North America’s headquarters (nearly 5,000 employees) and to major regional campuses for JPMorgan Chase (more than 11,200 employees), Bank of America (approximately 6,500), Capital One (approximately 5,600), Liberty Mutual, USAA, Fannie Mae, FedEx Office, and PepsiCo Foods North America. The corporate base will deepen further with AT&T’s announced relocation of its global headquarters to a 54-acre, 2.3 million-square-foot campus at 5400 Legacy Drive in Plano, an estimated $1.35 billion project located approximately eight miles from the Property, with initial occupancy targeted for the second half of 2028.
The Property is approximately 18 miles, or roughly 22 minutes, north of Dallas Fort Worth International Airport (DFW), the second-busiest airport in the United States. DFW handled 85.7 million passengers in 2025, offers nonstop service to more than 270 destinations worldwide, serves as the largest hub and headquarters market for American Airlines, and generates an estimated $78 billion in annual regional economic output. Dallas Love Field is approximately 22 miles south. State Highway 121 provides direct connections to the Dallas North Tollway, Interstate 35E, and the President George Bush Turnpike, linking the Property to the broader Dallas-Fort Worth Metroplex, a region of more than 8.3 million residents that led all U.S. metropolitan areas in population growth in 2023.
Leisure and group demand are further supported by the concentration of sports and destination venues in the neighborhood: The Colony Five Star Complex, Hawaiian Falls Waterpark, Topgolf The Colony, and Lewisville Lake provide year-round youth sports, tournament, and recreational demand. With a 2020 vintage, recent mechanical upgrades, the backing of Hilton’s distribution platform, and a demand base that spans corporate, leisure, sports, and air travel segments, the Tru by Hilton The Colony Dallas offers investors the opportunity to acquire a well-positioned, low-capital-intensity asset in one of the fastest-growing hotel markets in the country.
INVESTMENT HIGHLIGHTS
- 111-Room Tru by Hilton | Midscale Hilton-Branded Asset Constructed in 2020
- Modern Four-Story Hotel Situated on Approximately 2.28 Acres with 136 Parking Spaces
- Recent Capital Improvements Include All-New Tankless Water Heaters, Dedicated Laundry Water Heaters, and a New Water Pump System
- 2020 Vintage and Recent Infrastructure Upgrades Help Limit Near-Term Capital Expenditure Requirements
- Comprehensive Amenity Package Featuring Outdoor Pool, Fitness Center, Business Center, Lounge Area, Patio Space, and 750 SF of Meeting Space
- Efficient Tru by Hilton Prototype Designed for Streamlined Staffing and Lean Select-Service Operations
- Hilton Brand Affiliation Provides Access to Hilton Honors, a Loyalty Program of More Than 260 Million Members, Along with Hilton’s Global Reservation, Distribution, and Revenue Management Platforms
- Diversified Demand Base Spanning Corporate, Leisure, Youth Sports, Group, and Air Travel Segments Reduces Reliance on Any Single Demand Driver
- Embedded Demand Growth from AT&T’s Global Headquarters Relocation to Plano
- Located in the Dallas-Fort Worth Metroplex, a Market of More Than 8.3 Million Residents That Led the Nation in Population Growth in 2023
