INVESTMENT HIGHLIGHTS
- Strategic Permian Basin Location: Positioned Within One of North America's Most Productive Oil & Gas Regions, Generating Significant Corporate and Workforce Lodging Demand.
- Choice Hotels Brand Affiliation: 67-Room, Midscale Hotel Operating Under the Recognized Sleep Inn & Suites Flag.
- Approximately $1 Million in Renovations: Significant Capital Improvements Completed in 2019 and 2026 Enhancing the Property's Competitive Position.
- Premier Energy Market Exposure: Benefits From Demand Generated by Permian Basin Operators, Contractors, Consultants, and Engineering Firms.
- Major Oilfield Services Presence: Near Halliburton and SLB (Schlumberger), Two of the Energy Industry's Largest Service Providers.
- Strong Event and Convention Demand: Located Near Lea County Event Center, Hosting Trade Shows, Rodeos, Concerts, Sporting Events, and Community Gatherings.
- Healthcare Demand Driver: Proximity to Lea Regional Medical Center / Covenant Health Hobbs Hospital Generates Patient, Visitor, and Medical Professional Room Nights.
- Regional Gaming and Entertainment Destination: Located Near Zia Park Casino, Hotel & Racetrack, a Major Leisure Demand Generator.
FINANCIAL HIGHLIGHTS
- Climbing Submarket RevPAR: As of June, the 12-month average RevPAR in the New Mexico South Area Submarket increased by over 6.59 percent, indicating robust growth and a lower-risk environment, boosting investor confidence in the asset and thriving market.
- Heightened Room Revenue: Between year-end 2024 and the twelve months ending in June 2026, the hotel experienced a notable 8.77 percent increase in room revenue. This trend presents several advantages for potential buyers, including additional capital for renovations and enhanced cash flow.
- Room Revenue Upside Potential: With a RevPAR Index of 89 percent, the hotel presents untapped potential. Leveraging strategic revenue management and targeted marketing initiatives could increase room revenue to $1.82–$1.90 million, unlocking significant upside and delivering stronger returns for investors.
- Fee Simple Acquisition: The hotel provides full ownership and operational control, enabling independent financing and management. This structure typically supports long-term property appreciation, making it a compelling investment opportunity.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the Sleep Inn & Suites Hobbs ("Hotel" or "Property") located at 4630 N Lovington Highway in Hobbs, New Mexico. The midscale Choice Hotels-branded Hotel is offered at $6,000,000 or $89,552 per key.
Situated on approximately 2.02 acres, the Property features 67 guest rooms across three stories and offers a wide variety of amenities designed to accommodate both business and leisure travelers. Amenities include a business center, fitness center, heated indoor pool and hot tub, complimentary breakfast service, 75 parking spaces, and approximately 240 square feet of meeting space. Originally constructed in 2008, the Hotel benefited from approximately $1 million in renovations completed in 2019, followed by another renovation in 2026, enhancing the Property's competitiveness within the Hobbs lodging market.
The Hotel benefits from its position within the Permian Basin, one of the most productive oil and gas regions in North America, which serves as the dominant economic driver for Hobbs and Lea County. As a result, substantial lodging demand is regularly generated from exploration companies, production operators, engineering firms, contractors, consultants, and project teams working throughout the region. Additional corporate demand is supported by major energy-services companies including Halliburton and SLB (Schlumberger), which maintain significant operations serving drilling and production activity across the basin. Hobbs also serves as a regional hub for commerce, healthcare, education, and government services across southeastern New Mexico and neighboring West Texas. Lea County Regional Airport further supports business travel associated with the energy industry while providing convenient connectivity for corporate and regional travelers. Beyond energy-related demand, the nearby Lea County Event Center serves as one of the region's premier venues, hosting conventions, trade shows, concerts, rodeos, sporting events, exhibitions, and community gatherings throughout the year. Educational demand is generated by New Mexico Junior College and the University of the Southwest, which support visitation from students, faculty, athletic programs, conferences, graduation ceremonies, and visiting families. Healthcare-related lodging demand is generated by Lea Regional Medical Center/Covenant Health Hobbs Hospital, a leading healthcare provider serving southeastern New Mexico and West Texas. Additional leisure demand is driven by Zia Park Casino, Hotel & Racetrack, which attracts visitors from across the region for gaming, horse racing, entertainment events, and nightlife. Moreover, the CORE Center (Center of Recreational Excellence) hosts youth athletic tournaments, competitions, community events, and recreational programming that generate family and group travel.
BROKER OF RECORD
Ryan Sarbinoff
New Mexico
P: 505-445-6333
Lic #: 20675
