INVESTMENT HIGHLIGHTS
- Strong Wyndham Brand Affiliation: 80-Room Ramada by Wyndham Operating Under One of Hospitality's Most Recognized Global Brands.
- Value-Add Opportunity: Twenty Guest Rooms Currently Offline Present Significant Revenue Growth Potential Following Completion of Planned Improvements.
- Recent Capital Improvements: Corridor Paint and Carpet, Exterior Signage, Breakfast Room Updates, Guest Room Furnishings, Door Refinishing, and Exterior Fence Replacement Completed in 2024.
- Premier Military Demand Generator: Minutes From Sheppard Air Force Base, Home to the 82nd Training Wing, 80th Flying Training Wing, and Euro-NATO Joint Jet Pilot Training Program.
- Strong Healthcare Demand: Near United Regional Health Care System, Kell West Regional Hospital, Red River Hospital, and Military Medical Facilities.
- Established Energy and Industrial Market: Benefits From Nearby Oil & Gas Operators, Manufacturing Companies, Industrial Employers, and Regional Contractors.
- Excellent Transportation Access: Conveniently Located Along Interstate 44 and U.S. Highway 277 Near Wichita Falls Regional Airport and the Oklahoma Border.
- Robust Event and Leisure Demand: Near Kay Yeager Coliseum, Wichita Falls MPEC, Hotter'N Hell Hundred, Castaway Cove Waterpark, and Downtown Wichita Falls.
- Extensive Meeting Facilities: Approximately 3,025 Square Feet of Meeting and Event Space Supporting Corporate, Government, and Group Business.
FINANCIAL HIGHLIGHTS
- Room Revenue Upside Potential: With a RevPAR Index of 69 percent, the hotel presents untapped potential. Leveraging strategic revenue management and targeted marketing initiatives could increase room revenue to $1.4–$1.7 million, unlocking significant upside and delivering stronger returns for investors.
- Fee Simple Acquisition: The hotel provides full ownership and operational control, enabling independent financing and management. This structure typically supports long-term property appreciation, making it a compelling investment opportunity.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the Ramada by Wyndham Burkburnett / Wichita Falls (“Hotel” or “Property”) located at 1008 Sheppard Road in Burkburnett, Texas. The midscale Wyndham Hotels & Resorts-branded Hotel is offered at $3,500,000 or $43,750 per key.
Situated on approximately 1.66 acres, the Property features 80 guest rooms across four stories and offers an extensive amenity package including a business center, fitness center, indoor swimming pool and hot tub, and approximately 3,025 square feet of meeting and event space. Originally constructed in 2006, the Hotel has undergone numerous capital improvements in 2024, including new corridor paint and carpeting, updated exterior signage, breakfast room renovations, new desk chairs, new loveseat seating, refinished guest room doors, and a replaced exterior fence. Currently, 20 guest rooms are out of service, primarily due to bathtub refinishing, HVAC replacement, and furniture installation requirements, presenting a significant value-add opportunity for new ownership to restore inventory and increase operating revenue.
The Property benefits from excellent proximity to one of the region's strongest military-oriented lodging markets. Sheppard Air Force Base, home to the 82nd Training Wing, 80th Flying Training Wing, and the internationally recognized Euro-NATO Joint Jet Pilot Training (ENJJPT) Program, generates substantial year-round lodging demand from military personnel, government contractors, visiting families, instructors, and defense-related businesses. Additional demand is supported by the Sheppard AFB Medical Clinic and numerous logistics companies serving the installation. Healthcare demand is generated by United Regional Health Care System, Kell West Regional Hospital, and Red River Hospital, while educational institutions including Midwestern State University, Vernon College, Burkburnett ISD, and Wichita Falls ISD contribute steady visitation from students, faculty, athletic events, and university programs. Corporate demand is further strengthened by the area's established oil and gas industry, including companies such as Burleson Oil Company, Newport Operating, Alfaro Oil & Gas, Stray Oil Company, Aramco Petroleum, ABA Oil, and Williams Petroleum, along with numerous manufacturing, industrial, and regional contractor operations. Leisure demand is generated by attractions including Kay Yeager Coliseum, Wichita Falls Multi-Purpose Event Center (MPEC), Hotter'N Hell Hundred, Lucy Park, Lake Wichita, River Bend Nature Center, Castaway Cove Waterpark, Downtown Wichita Falls, and Wichita Falls Regional Airport, while the Hotel's proximity to the Oklahoma border further enhances transient travel demand.
Burkburnett and the greater Wichita Falls metropolitan area serve as the economic center of North Texas along the Oklahoma border. The regional economy is anchored by military operations, healthcare, higher education, advanced manufacturing, energy production, and transportation. Sheppard Air Force Base remains one of the area's largest economic engines, training thousands of military personnel annually while supporting significant government investment and employment. The region also benefits from its strategic location along Interstate 44, providing convenient connectivity between Dallas-Fort Worth, Oklahoma City, and surrounding energyproducing regions. With its diversified economic base, stable military presence, strong transportation infrastructure, and ongoing demand from healthcare, education, and industrial employers, the Ramada by Wyndham Burkburnett / Wichita Falls offers investors the opportunity to acquire a well-positioned branded hospitality asset with meaningful upside through operational improvements and restoration of currently offline guest rooms.
