- Recently Renovated Asset: Comprehensive Property Renovation Completed in 2023 With Reopening in 2024.
- Strategic Denver Northeast Location: Positioned Near Interstate 76 and U.S. Highway 85 With Excellent Regional Connectivity.
- Denver International Airport Access: Benefits from Proximity to One of the Nation's Busiest Airports and Its Expanding Employment Corridor.
- Significant Industrial and Logistics Exposure: Supported by the I-76/U.S. 85 Industrial Corridor and Expanding Distribution Facilities.
- Growing Airport Employment Corridor: Positioned to Capture Demand from the Denver Aerotropolis and Airport-Oriented Business Development.
- Owner-Operator Opportunity: Includes a One-Bedroom Owner's Quarters with Full Kitchen and Living Room Connected to the Front Desk.
- Diversified Demand Base: Benefits From Nearby Employers Including Vestas Wind Systems, 76 Commerce Center, Intermountain Health Platte Valley Hospital, and Adams County Government Center—One of Brighton's Largest Employment Anchors.
- Room Revenue Upside Potential: With a RevPAR Index of 86 percent, the hotel presents untapped potential. Leveraging strategic revenue management and targeted marketing initiatives could increase room revenue to $900k–$1.1 million, unlocking significant upside and delivering stronger returns for investors.
- Heightened Net Operating Income: Between year-end 2025 and the twelve months ending in June 2026, the hotel saw a notable increase of over 11.60 percent in net operating income (NOI). This trend presents several advantages for potential buyers, including additional capital for renovations and enhanced cash flow.
- Fee Simple Acquisition: The hotel provides full ownership and operational control, enabling independent financing and management. This structure typically supports long-term property appreciation, making it a compelling investment opportunity.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the Motel 6 Brighton, CO – Denver Northeast ("Hotel" or "Property") located at 15040 Brighton Road in Brighton, Colorado. The G6 Hospitality-branded, economy lodging asset is offered at $2,900,000 or $74,359 per key.
Situated on approximately 1.37 acres, the Property features 39 guest rooms across two stories and includes a one-bedroom owner's quarters with a full kitchen and living room connected to the front desk, providing additional flexibility for owner-operators. Amenities include high-speed Wi-Fi, vending facilities, ADA-compliant rooms, and 104 parking spaces with extensive truck parking. Originally constructed in 1983, the Hotel underwent a comprehensive renovation in 2023 and subsequently reopened in 2024, positioning the asset to capitalize on continued growth throughout the Brighton and Denver Northeast submarkets.
The Hotel benefits from a highly diversified lodging demand base anchored by government, healthcare, industrial, logistics, and airport-related activity. The nearby Adams County Government Center serves as one of the area's largest employment anchors, generating demand from government employees, consultants, contractors, attorneys, and public visitors. Healthcare-related visitation is supported by Intermountain Health Platte Valley Hospital, a major regional medical provider serving Brighton and surrounding communities. Corporate and industrial demand is generated by major employers including Vestas Wind Systems, a significant wind-energy manufacturing operation, as well as the rapidly expanding 76 Commerce Center, which supports ongoing logistics, warehousing, distribution, and industrial activity. Additional business travel demand stems from the broader I-76/U.S. 85 Industrial and Logistics Corridor, a major concentration of manufacturing, trucking, fulfillment, and warehouse operations that support year-round contractor and workforce lodging demand. Educational and group travel is further supported by School District 27J, one of the largest employers in the Brighton area. Moreover, the Property is also positioned to benefit from substantial regional transportation and recreation demand. Denver International Airport, one of the nation's busiest airports that served over 82 million passengers in 2025, operates as a significant generator of transient, logistics, and corporate travel demand. Meanwhile, the surrounding Denver Aerotropolis and DIA Employment Corridor continue to experience substantial industrial and commercial growth, creating additional lodging demand from project teams, business travelers, and airport-related industries. Additionally, retail and consumer demand is supported by Prairie Center, a major mixed-use destination featuring approximately 1.5 million square feet of retail, dining, and commercial space. Leisure demand is generated by Barr Lake State Park, one of the region's premier outdoor recreation and wildlife destinations, attracting visitors for hiking, cycling, birdwatching, boating, and other recreational activities throughout the year.
Brighton occupies a strategic location within the rapidly expanding northeastern Denver metropolitan area, benefiting from continued population growth, increasing industrial investment, and significant airport-oriented development. The city's proximity to Denver International Airport, major transportation corridors, and expanding logistics infrastructure has positioned it as a key hub for distribution, manufacturing, and commercial activity along Colorado's Front Range. Beyond its industrial advantages, Brighton serves as an important regional commercial center for northeastern Adams County, supporting a growing workforce and expanding consumer base. Supported by strong population trends, continued industrial investment, and excellent transportation connectivity, Brighton offers compelling long-term fundamentals for hospitality investment and remains well positioned to benefit from future growth throughout the Denver metropolitan area.
BROKER OF RECORD
Adam Lewis
Colorado
P: (303) 328-2000
Lic #: ER.100091205
Firm Lic #: EC. 100048709
