INVESTMENT HIGHLIGHTS
- Wyndham Brand Affiliation: A 74-Room, Upper Midscale La Quinta Inn & Suites Operating Under One of Hospitality's Most Recognized Lodging Brands.
- Premier Montana Capital City Location: Strategically Positioned Within Helena's Government, Healthcare, Education, and Airport Corridor.
- State Government Demand Driver: Benefits From Proximity to the Montana State Capitol, Capitol Complex, and Numerous State Agencies.
- New Montana Heritage Center: Benefits From a Recently Opened 165,000-Square-Foot Cultural Destination and Statewide Tourism Asset.
- Major Healthcare Demand Generator: Near St. Peter's Health, a Regional Healthcare System Serving Approximately 97,000 Residents Across Five Counties.
- Veteran and Federal Government Demand: Located Near the Montana VA Health Care System and Fort Harrison VA Medical Center.
- Military Installation Exposure: Benefits From Montana National Guard and Fort Harrison Operations Generating Official Travel and Training-Related Lodging Demand.
- Higher Education Demand Base: Close to Helena College University of Montana and Carroll College, Supporting Academic, Athletic, and Family Visitation.
- Growing Airport Market: Near Helena Regional Airport, Which Served More Than 203,000 Passengers in 2025.
- Business and Corporate Demand: Supported by Blue Cross and Blue Shield of Montana and Other Government-Affiliated Employment Centers.
FINANCIAL HIGHLIGHTS
- Climbing Submarket RevPAR: As of July 2026, the 12-month average RevPAR in the Helena / Great Falls Hotel Submarket increased by over 7.4 percent, indicating robust growth and a lower-risk environment, boosting investor confidence in the asset and thriving market.
- Fee Simple Acquisition: The hotel provides full ownership and operational control, enabling independent financing and management. This structure typically supports long-term property appreciation, making it a compelling investment opportunity.
Investment Overview
As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the La Quinta Inn & Suites by Wyndham Helena ("Hotel" or "Property") located at 701 N Washington Street in Helena, Montana. The upper-midscale Wyndham Hotels & Resorts-branded Hotel is offered at $7,500,000 or $101,351 per key.
The Property is situated on approximately 0.59 acres and features 74 guest rooms across three stories, with the potential to increase inventory to 75 guestrooms following future renovations. Originally constructed in 1995 and substantially updated in 2011, the Hotel offers a comprehensive amenity package designed to serve both business and leisure travelers, including a business center, fitness center, seasonal heated outdoor pool, complimentary breakfast service, 68 parking spaces, and approximately 420 square feet of meeting space.
Strategically positioned along Interstate 15 near Helena Regional Airport, the Hotel benefits from one of the strongest government-oriented lodging markets in the Rocky Mountain region. The nearby Montana State Capitol, Capitol Complex, Montana Department of Transportation, and numerous state agencies generate substantial year round lodging demand. The recently opened Montana Heritage Center, a 165,000-square-foot statewide museum and cultural destination located adjacent to the Capitol Complex, provides a significant new source of tourism, educational programming, conferences, and group visitation. Corporate travel is further supported by Blue Cross and Blue Shield of Montana, a significant private-sector employer that contributes consistent business-related visitation and overnight stays. St. Peter's Health, anchored by a 99-bed acute-care hospital and extensive regional healthcare network, serves approximately 97,000 residents across five counties and employs more than 1,700 individuals, creating significant lodging demand from patients, visiting families, medical professionals, vendors, and healthcare-related travel. Additional healthcare visitation is generated by the nearby Montana VA Health Care System/Fort Harrison VA Medical Center, which serves veterans throughout Montana and supports year round federal and healthcare lodging demand. Educational demand is generated by Helena College University of Montana and Carroll College, one of Montana's leading private institutions. The Property also benefits from Montana National Guard/Fort Harrison and Helena Regional Airport, which handled more than 203,000 passengers in 2025 and continued growing into 2026. Additional demand is created by nearby outdoor recreation opportunities, including Mt. Helena Park, Helena National Forest, and the Lewis & Clark County Fairgrounds.
As Montana's capital city, Helena serves as one of Montana's most stable and resilient lodging markets due to its unique combination of government, healthcare, education, military, transportation, and tourism demand drivers. Unlike many hospitality markets that rely heavily on a single industry, Helena benefits from multiple
institutional anchors that generate recurring lodging demand throughout economic cycles. Supported by state government operations, major healthcare providers, higher education institutions, military installations, expanding tourism attractions, and a growing regional airport, the La Quinta Inn & Suites by Wyndham Helena
offers investors the opportunity to acquire a well-positioned hospitality asset within Montana's capital city and one of the state's most diversified lodging markets.
