INVESTMENT HIGHLIGHTS
- Upper-Midscale IHG Brand Affiliation with Comprehensive Guest Amenities: Holiday Inn Express & Suites featuring an indoor pool, fitness center, EV charging stations, complimentary breakfast, and approximately 970 SF of meeting space, enhancing its appeal to both business and leisure travelers.
- Strategic Commercial Corridor Location: Conveniently located near the intersection of Loop 281 and major East Texas highways, providing easy access to Interstate 20 and the broader Longview market.
- Comprehensive 2019/2020 Holiday Inn Express Conversion: Successfully repositioned from a Wingate by Wyndham with significant renovations completed as part of the IHG conversion.
- Major Corporate Employers Nearby: Close to CHRISTUS Good Shepherd Medical Center, Longview Regional Medical Center, Eastman Chemical Company, AAON Coil Products, Komatsu, and Numerous Manufacturing Operations.
- Proximity to Demand Generators: Approximately 6.5 Miles From LeTourneau University and Near Kilgore College, Longview Convention Complex, and Maude Cobb Convention & Activity Center. Less Than One Mile From Longview Mall and Numerous Restaurants and Retailers.
- Regional Airport Accessibility: Convenient Access to Gregg County Airport and East Texas Regional Airport.
- Leisure and Tourism Attractions: Near the Great Texas Balloon Race, Paul Boorman Trail, Lear Park, and Local Museums.
FINANCIAL HIGHLIGHTS
- Climbing Submarket RevPAR: As of December 2025, the 12-month average RevPAR in the Longview Submarket increased by over 1.86 percent, indicating robust growth and a lower-risk environment, boosting investor confidence in the asset and thriving market.
- Fee Simple Acquisition: The Hotel provides full ownership and operational control, enabling independent financing and management. This structure typically supports
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the Holiday Inn Express & Suites Longview North (“Hotel” or “Property”) located at 431 East Loop 281 in Longview, Texas. The upper-midscale, IHG Hotels & Resorts-branded Hotel is offered at $7,700,000 or $96,250 per key.
Situated on approximately 1.43 acres, the Property features 80 guest rooms across four stories and was originally constructed in 2001 before undergoing a comprehensive conversion from a Wingate by Wyndham to a Holiday Inn Express & Suites in 2019/2020. The Hotel offers a strong amenity package designed to serve
both business and leisure travelers, including a fitness center, indoor swimming pool, EV charging stations, complimentary breakfast, free Wi-Fi, and approximately 970 square feet of meeting and event space.
The Hotel benefits from a highly diversified demand base generated by several of East Texas’ largest employers, healthcare providers, educational institutions, and event venues. The Property is located just 1.2 miles from Longview Mall, the region’s premier retail destination, and approximately 3.1 miles from CHRISTUS Good Shepherd Medical Center, one of the largest healthcare systems in East Texas. Additional healthcare-related lodging demand is generated by Longview Regional Medical Center, which serves patients, visiting physicians, traveling nurses, and medical vendors from throughout the region. Corporate demand is generated by major employers including Eastman Chemical Company, AAON Coil Products, Komatsu, and numerous manufacturing, logistics, and energy-related businesses operating throughout the Longview market. Educational demand is supported by LeTourneau University and Kilgore College, while group and convention activity is driven by the Longview Convention Complex and Maude Cobb Convention & Activity Center. The Property also benefits from proximity to Lear Park Athletic Complex, a premier youth sports destination at Lear Park that attracts tournaments and visiting teams from across East Texas and beyond, creating significant weekend and seasonal lodging demand. Moreover, the Hotel enjoys proximity to leisure attractions such as Paul Boorman Trail Park, the Great Texas Balloon Race, Longview Museum of Fine Arts, and Gregg County Historical Museum, and Lear Park, creating year-round tourism and event-related lodging demand. Furthermore, the Hotel offers convenient access to both Gregg County Airport and East Texas Regional Airport, enhancing accessibility for corporate travelers and regional visitors alike.
Longview serves as one of the primary economic hubs of East Texas and anchors a regional trade area extending across Gregg, Harrison, Upshur, and surrounding counties. Home to approximately 83,557 residents, the city benefits from a diverse and resilient economy supported by healthcare, manufacturing, petrochemicals,
education, logistics, retail, and energy-related industries. Strategically positioned along Interstate 20 and connected to major regional transportation networks, Longview benefits from strong business activity and sustained population growth. The city’s central location between Dallas and Shreveport, combined with its robust
employer base and established convention infrastructure, supports consistent lodging demand throughout the year.
