- Upper-Midscale Brand Affiliation: A 62-room Fairfield Inn & Suites operating under the globally recognized Marriott platform.
- Recent and Ongoing Renovations: The Hotel has undergone comprehensive interior and exterior PIP renovations that were completed as of Jan 2026, positioning the Property to meet current brand standards.
- Flexible Franchise Term: Franchise agreement through June 2030 with extension option to June 2034.
- Strong Corporate Demand Drivers: Near Trane Technologies, Brookshire Grocery Headquarters, and multiple oil and gas service companies supporting consistent business travel.
- Healthcare Demand Stability: Proximity to CHRISTUS Mother Frances Hospital and UT Health East Texas facilities drives year-round medical visitation.
- High Traffic Location: Positioned along SW Loop 323 near Tyler’s central business corridor and major retail destinations.
- Retail and Leisure Amenities: Close to Broadway Square Mall, French Quarter Shopping Center, and regional dining and entertainment options.
- Efficient Select-Service Offering: Indoor pool, fitness center, business center, and on-site dining supporting both business and leisure travelers.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the Fairfield Inn & Suites Tyler (‘Hotel’ or ‘Property’) located at 1945 W SW Loop 323 in Tyler, Texas. The select-service, Marriott-branded Hotel is offered at $4,650,000 or $75,000 per key.
Situated on approximately 1.09 acres, the Property features 62 guest rooms totaling approximately 30,096 square feet. The Hotel has undergone comprehensive interior and exterior PIP renovations that were completed as of Jan 2026, positioning the asset to meet current Marriott brand standards. The Hotel offers a variety of common area amenities that cater to both business and leisure travelers, including a fitness center, indoor pool, on-site restaurant, and business center. The Marriott franchise agreement runs through June 2030, with an option to extend through June 2034, allowing flexibility for a new owner.
The Property benefits from a strong mix of corporate, healthcare, and transient demand generators throughout the Tyler market. Major employers include Trane Technologies and a range of oil and gas service companies such as Mewbourne Oil Company, Faulconer Energy, SDS Petroleum Consultants, Tanos Exploration, Eagle Fuel & Oil, and Fair Oil Ltd. Meanwhile, healthcare-related visitation is driven by CHRISTUS Mother Frances Hospital – Tyler, UT Health East Texas Physicians, and Hospitality Health ER, supporting consistent year-round occupancy. The Hotel is also positioned along a high-traffic corridor near the central business district and benefits from proximity to Brookshire Grocery Company headquarters, along with ongoing construction activity and regional commercial growth. Additionally, nearby retail and entertainment destinations such as Broadway Square Mall and the French Quarter Shopping Center further support transient and leisure demand.
Tyler, Texas, is a prominent economic and cultural hub in East Texas, known for its diversified economy driven by healthcare, energy, manufacturing, and retail sectors. With a population of over 113,000 residents, the city serves as a regional center for medical services, anchored by major hospital systems and specialty care providers that attract patients and professionals from across the region. Tyler is also home to a growing corporate base and benefits from its strategic location along key transportation corridors, including Highway 69 and 271, which connect to Interstate 20. The area offers a wide range of leisure attractions, including the Tyler Rose Garden, Caldwell Zoo, Canton Trade Days, and the University of Texas at Tyler, contributing to a steady mix of leisure and event-driven travel. With continued economic growth, strong healthcare infrastructure, and a stable corporate presence, Tyler remains a resilient lodging market with diversified demand drivers.
