- Extensive Recent Renovations: Over $480,000 of capital improvements in 2024, including guestroom updates, pool refinishing, new mattresses, and upgraded lobby and breakfast areas, enhancing long-term asset value.
- Strong Corporate Demand Generators: The hotel benefits from proximity to major employers like Stellantis (1.8 mi), BorgWarner (3.3 mi), and Nexteer Automotive (0.6 mi), creating steady year-round lodging demand.
- Expanding Economic Development: Ongoing investment in Auburn Hills includes American Rheinmetall’s $31.7M project and the Palace site redevelopment, adding over 1M SF of commercial and mixed-use space.
- Higher Education-Driven Visitation: Oakland University (2.1 mi), with over 16,000 students, generates consistent hotel demand through academic events, family travel, and research collaborations tied to corporate partnerships.
- Healthcare Market Stability: Nearby McLaren Oakland Hospital (3.3 mi), Trinity Health Oakland Hospital (5.3 mi), and Havenwyck Hospital (0.5 mi) provide steady visitation from patients, families, and medical professionals.
- Robust Leisure & Tourism Appeal: The property is near Great Lakes Crossing Outlets (6.1 mi), SEA LIFE Aquarium (5.5 mi), LEGOLAND Discovery Center (6.1 mi), and Pine Knob Music Theatre (11.8 mi), driving year-round demand.
- Balanced and Diversified Market: Auburn Hills blends strong corporate drivers, expanding industrial/EV sectors, healthcare demand, and leisure attractions, creating a resilient and growth-oriented lodging market.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors the Comfort Suites Auburn Hills (‘Hotel’ or ‘Property’) located in Auburn Hills, Detroit.
The Comfort Suites Auburn Hills is a three-story hotel with 63 rooms, located at 1565 N Opdyke Road in Auburn Hills, Michigan. Various common area amenities at the Property include a pool, fitness center and meeting room.
The property has benefited from extensive renovations, including upgrades such as new roller shades in guest rooms and the lobby, guest room and corridor carpeting, a modernized fire protection system, a refinished pool with new marcite, elevator repairs, new mattresses, updated lobby casegoods, refreshed breakfast cabinets, countertops, and kitchen, a new hot water tank, washer and dryer, improvements to exterior walkways and stairways, and a repaved entryway.
After completing renovations in 2024, the hotel is positioned to sustain strong revenue momentum, underscoring its competitive strength and reinforcing its long-term investment value.
Auburn Hills, located within the Detroit Metropolitan Statistical Area, is a well-established business and innovation hub that supports both corporate and leisure lodging demand. The city is anchored by Stellantis (1.8 miles), with its Chrysler World Headquarters & Technology Center (1.9 miles) serving as one of the largest corporate campuses in the Midwest. This facility, along with other major employers such as BorgWarner Inc. (3.3 miles), Nexteer Automotive (0.6 miles), and Joyson Safety Systems (0.6 miles), provides a steady base of corporate travelers and project-based lodging needs. Auburn Hills is also attracting new investment, including American Rheinmetall’s (3.2 miles) $31.7 million project and a joint investment by MoldTecs (6.6 miles) and Matikon America (0.9 miles) totaling nearly $16 million, which together are expected to generate significant new employment in advanced manufacturing and automotive supply. In addition, a major redevelopment of the former 110-acre site of the Palace of Auburn Hills (2.6 miles), with plans for more than one million square feet of commercial and mixed-use space incorporating logistics, technology, research, medical, and retail components. This redevelopment underscores the area’s role as a growing center for diversified industry and modern business infrastructure.
Higher education plays a central role in supporting demand, with Oakland University (2.1 miles) straddling Auburn Hills and Rochester Hills. The university enrolls more than 16,000 students and is a driver of visitation through academic conferences, student and family travel, cultural events, and industry partnerships. The school’s integration with the city’s technology and research corridor also attracts faculty, corporate collaborators, and visiting professionals, further contributing to hotel demand.
Health care and specialty medical services add another layer of stability to the market. Facilities such as McLaren Oakland Hospital (3.3 miles) and Trinity Health Oakland Hospital (5.3 miles), both located nearby in Pontiac, provide advanced medical care and serve as consistent generators of visitor stays, whether for patients, families, or traveling medical professionals. Havenwyck Hospital (0.5 miles) in Auburn Hills itself further supplements this demand through behavioral health services.
On the leisure and tourism front, Great Lakes Crossing Outlets (6.1 miles) draws visitors from across the region with its retail, dining, and entertainment offerings, complemented by family attractions such as the SEA LIFE Michigan Aquarium (5.5 miles) and LEGOLAND Discovery Center (6.1 miles). Cultural and event demand is reinforced by Oakland University’s Meadow Brook Theater (2.1 miles) and the OU Credit Union O’rena (3.2 miles), while nearby Pine Knob Music Theatre (11.8 miles) attracts large seasonal audiences. These assets support weekend and seasonal demand, helping to balance the strong weekday corporate base.
Economic development momentum continues to define Auburn Hills, with a focus on expanding automotive and EV-related research, logistics, and technology-driven industries. The city benefits from its position as both a corporate hub and a leisure destination, making it attractive for select-service, extended-stay, and upper limited-service hotel investments. For investors, Auburn Hills represents a market with balanced and diversified demand drivers, offering resilience and long-term growth opportunities supported by ongoing redevelopment and significant capital inflows into the local economy.
BROKER OF RECORD
Paul Kerber
Michigan
P: (248) 415-2600
Lic #: 6502433613
