INVESTMENT HIGHLIGHTS
- Upper Midscale Hospitality Asset: The Clarion Pointe is an 85-room, four-story hospitality property situated on approximately 1.46 acres in Rhinelander, Wisconsin.
- Strategic Highway Location: Positioned along U.S. Highway 8 with additional access via State Route 47 and State Route 17, providing strong regional connectivity throughout Wisconsin’s Northwoods region.
- Business & Recreation-Oriented Amenities: Offers a business center, indoor pool, hot tub, fitness center, truck parking, complimentary breakfast, event space, laundry facilities, free Wi-Fi, and a game room, appealing to business travelers, group demand, and leisure guests.
- Northwoods Regional Hub: Rhinelander serves as a commercial, healthcare, and recreational center for northern Wisconsin, benefiting from strong year-round visitation and regional economic activity.
- Outdoor Recreation Demand Drivers: The area’s tourism economy is supported by nearby attractions including Boom Lake, Lake Thompson, the Wisconsin River, and Historical Pioneer Park, generating substantial visitation for outdoor recreation activities.
- Cultural and Community Attractions: Rhinelander benefits from established tourism infrastructure supported by attractions including the Kovac Planetarium, Rhinelander Ice Arena, ArtStart museum, and Downtown Rhinelander’s cultural district.
- Established Festival Economy: Annual festivals and Hodag-themed community events attract more than 50,000 visitors annually, supporting consistent family-oriented tourism and overnight lodging demand.
- Ongoing Revitalization and Development: Continued investment in downtown revitalization, infrastructure improvements, and regional economic development initiatives support Rhinelander’s long-term growth outlook.
FINANCIAL HIGHLIGHTS
- Climbing Submarket RevPAR: As of April 2026, the 12-month average RevPAR in the Wisconsin North Submarket increased by over 2.3 percent from Year End 2025, indicating robust growth and a lower-risk environment, boosting investor confidence in the asset and thriving market.
- Fee Simple Acquisition: The hotel provides full ownership and operational control, enabling independent financing and management. This structure typically supports long-term property appreciation, making it a compelling investment opportunity.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the Clarion Pointe Rhinelander Downtown ('Hotel' or 'Property') located at 70 N Stevens Street in Rhinelander, Wisconsin. The upper midscale, select service hospitality property is being offered at $5,995,000 or $70,529 per key. The Hotel is positioned along U.S. Highway 8, an important east-west travel corridor, and appeals directly to investors in search of consistent cash flow from an established lodging operation within the well-traveled Northwoods region of Wisconsin.
The four-story Property is comprised of 85 rooms and is positioned on a 1.46-acre parcel. Originally constructed in 1962, the Hotel features an efficient operating layout supported by 90 parking spots. The Hotel features amenities designed to appeal to business and group travelers, including a business center, indoor pool, hot tub, fitness center, truck parking, free Wi-Fi, complimentary breakfast, event space, laundry facilities, and a game room.
The Property is strategically positioned within the transportation, industrial, and recreational hub of the Northwoods region. As a result, the Property benefits from proximity to numerous major demand generators paired with strong regional access via U.S. Highway 8, State Route 47, and State Route 17. The city’s economy is primarily anchored by the tourism, healthcare, manufacturing, and education sectors, and these same economic pillars support sustained, year-round demand for lodging. Boom Lake, Lake Thompson, the Wisconsin River, and other outdoor destinations like Historical Pioneer Park are major draws for fishing, boating, canoeing, kayaking, biking, hiking, hunting, golfing, skiing, and bird watching enthusiasts. Demand for lodging in Rhinelander is also driven by the city’s major healthcare providers. The 99-bed regional medical provider Aspirus Rhinelander Hospital is the chief driver of healthcare-related overnight stays in the area. Additionally, several cultural amenities and attractions contribute to the area’s established tourism economy. Examples include the Kovac Planetarium, Rhinelander Ice Arena, the ArtStart museum, and Downtown Rhinelander’s popular cultural center. Annual festivals and events celebrating the Hodag, a legendary creature said to roam the woods outside the city, boasts strong appeal for families and attracts over 50,000 visitors each year.
Rhinelander, Wisconsin is a regional commercial and recreational hub located approximately 70 miles north of Wausau. Known for its natural surroundings and communal character, Rhinelander serves as an important economic and cultural center for Oneida County and the surrounding region. In addition to major transportation routes, the city’s regional accessibility is supported by Rhinelander–Oneida County Airport. Rhinelander hosts a variety of seasonal festivals, community events, and cultural activities that support tourism and local engagement throughout the year. The area maintains a relatively affordable cost of living compared to many vacation and resort-oriented markets, with a mix of residential neighborhoods, lakefront properties, and development opportunities. Ongoing investment in downtown revitalization, infrastructure improvements, and regional economic development initiatives continues to strengthen the city’s long-term outlook. Supported by its tourism economy, stable regional services sector, and access to northern Wisconsin recreation markets, Rhinelander remains well positioned for continued residential, commercial, and investment growth within the Northwoods region.
BROKER OF RECORD
Todd Lindblom
Wisconsin
P: (262) 364-1964
Lic #: 56163-90
