Marcus & Millichap is pleased to present The Charmant Hotel, located in the heart of downtown La Crosse, Wisconsin. This unique, boutique hotel features 67 elegantly designed guestrooms and suites, offering a distinct and sophisticated experience. Strategically positioned within La Crosse’s vibrant downtown, The Charmant benefits from optimal regional connectivity and strong demand, drawing both leisure and business travelers. Ideally situated near the scenic Mississippi River and within walking distance of key attractions, the hotel offers exceptional accessibility. Interstate 90 (I-90), a major east-west artery, provides seamless connections to regional cities, while the La Crosse Regional Airport (LSE) offers convenient air travel. The Charmant Hotel features a curated selection of amenities, including a renowned restaurant, a stylish rooftop terrace, a sophisticated parlor, fitness center and versatile event spaces totaling over 900 square feet, catering to diverse guest needs and ensuring a memorable stay. The property operates independently, presenting an opportunity for conversion into a soft-brand or boutique hotel, which could significantly enhance its value.
In 2024, the hotel achieved a 164 percent revenue per available room (RevPAR) penetration, maintaining its three-year trend of attaining a RevPAR penetration substantially greater than 100 percent. This strong performance highlights its competitive market position, offering investors substantial market share and enhanced cash flow potential.
Host Unforgettable Events in The Charmant’s Unique and Versatile Spaces: The Charmant Hotel offers an array of modern and charming event spaces, perfect for both business and social gatherings, placing your event in the heart of La Crosse’s vibrant downtown. The Serenada, a 613 square-foot meeting room, comfortably accommodates up to 40 guests, ideal for presentations or workshops. For more intimate gatherings, the Royal Crown boardroom provides a sophisticated setting for up to 12 attendees. An elegant pre-function area adds a touch of refined ambiance to any event. Beyond traditional meeting spaces, The Charmant’s signature venues—The Restaurant (including the Private Dining Room), The Parlour, and the Rooftop Terrace—offer unique and memorable settings for larger celebrations, corporate events, or social gatherings. Each space exudes the hotel’s distinctive character, ensuring your event is both stylish and unforgettable, all while being perfectly situated for guests to enjoy the best of downtown La Crosse.
Strategic Connectivity Fuels La Crosse’s Regional Importance: La Crosse’s strategic location is a critical asset, ensuring seamless connectivity for businesses and residents alike. Interstate 90 (I-90), a major east-west artery, traverses the city, providing direct access to key metropolitan areas such as Minneapolis/St. Paul, Minnesota, and Madison, Wisconsin, both located approximately 130 miles away. Complementing this, U.S. Highway 53 offers a vital north-south corridor, facilitating regional travel. Furthermore, the La Crosse Regional Airport (LSE) provides essential commercial air service, connecting the region to larger hubs and enhancing accessibility for both business and tourism endeavors.
A Diversified Economy Propels La Crosse’s Stability and Growth: The La Crosse–Onalaska, WI–MN Metropolitan Statistical Area (MSA) boasts a robust and diversified economy, underpinned by a strong foundation of key industries. The healthcare sector serves as a pivotal cornerstone, anchored by major employers like Gundersen Health System and Mayo Clinic. These institutions not only deliver essential medical services, establishing the region as a vital healthcare hub, but also attract a skilled workforce and patients from across state lines. Complementing this is a thriving manufacturing and food processing sector, strategically positioned along the Mississippi River and major highways. This advantageous location provides efficient transportation and logistical benefits, which companies like Kwik Trip, Organic Valley, and PepsiCo’s La Crosse plant effectively leverage, significantly contributing to the local economic landscape.
Higher Education Cultivates a Skilled Workforce and Fosters Innovation in La Crosse: The presence of esteemed institutions of higher learning is a key driver of La Crosse’s economic strength. The University of Wisconsin-La Crosse, Viterbo University, and Western Technical College play a vital role in cultivating a skilled workforce and fostering a vibrant community. These institutions provide diverse educational opportunities, stimulate research and innovation, and attract talent, creating a favorable environment for local businesses to thrive.
Natural Beauty and Recreational Opportunities Drive La Crosse’s Thriving Tourism Sector: La Crosse’s captivating natural beauty and diverse recreational opportunities serve as powerful catalysts for its dynamic tourism sector. Attractions such as the iconic Grandad Bluff, the scenic Mississippi River, and numerous state parks draw visitors throughout the year, fueling a flourishing hospitality and leisure industry. The city’s reputation for a wide array of outdoor activities, ranging from boating and fishing to hiking and winter sports like skiing and snowboarding, positions it as a premier destination for travelers. Notably, the annual La Crosse Oktoberfest significantly boosts tourism, generating substantial demand for local services and businesses, and showcasing the region’s unique cultural appeal.
Downtown La Crosse: Vibrant Experiences Near The Property: Staying in a downtown La Crosse hotel puts you at the center of the action. Food enthusiasts can enjoy everything from Schuby’s Neighborhood Butcher’s casual fare to The Waterfront Restaurant & Tavern’s elevated dining, all within walking distance. Boutique shopping along Pearl Street includes finds at Drift Mercantile and Pearl Street Books. Outdoor adventures await at nearby Riverside Park (Moontunes, Farmers Market), with river rentals from Island Outdoors. The arts scene features the Pump House Regional Art Center and La Crosse Escape Room. For relaxation, Orange Pearl offers spa services just a short stroll away. Day trips to Winona/Trempealeau, including visits to MMAM and Bloedow Bakery, are easily accessible. Unique experiences like the La Crosse Queen river cruises are also nearby. From live music at La Crosse Distilling Co. to farm-fresh markets and riverfront activities, downtown La Crosse offers a dynamic and engaging experience right outside your hotel door.
BROKER OF RECORD
Todd Lindblom
Wisconsin
P: (262) 364-1964
Lic #: WI 56163-90
