- Attractive Room Revenue Multiplier: The hotel is priced with an attractive Room Revenue Multiplier of 2.84, a Cap Rate of 9.92%, and $77,570 Price Per Key.
- Pride of Ownership Hotel: One-story, 107-room, exterior-corridor hotel and restaurant offered for sale by current ownership of over 45 years. This award winning asset has been meticulously maintained.
- Award-Winning Excellence: Received the prestigious Best Western M.K. Guertin Award in 2024, highlighting exceptional property condition, guest satisfaction, and a recent 971 Brand QA Assessment Score.
- Self-Sustaining Business Cluster: Includes a restaurant, bar, and a 33-room manufactured housing units with three shared kitchenettes.
- Recent Extensive Capital Expenditures: Continuous investments in property enhancements including replacement of air conditioners and PTAC units, renovated bathrooms and ceilings, upgraded 50-inch TVs and expanded Dish Network sports channels, enhanced security system with new cameras, parking lot upgraded with pavers, replaced cable, replaced water lines and improved mattresses, hot water heaters, bathtubs, walk-in freezer, and room safes.
- Bitcoin Mining Hub: Pecos, Texas is rapidly becoming a key destination for Bitcoin mining. US Bitcoin Corp has launched a 42-megawatt facility in just 43 days, focusing on renewable energy and promising further local investments. Similarly, Genesis Digital Assets has secured a major hosting deal at the Tarbush data center, its sixth Texas facility. These developments highlight Pecos’s potential for significant local economic growth and investment opportunities.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors the Best Western Swiss Clock Inn (‘Hotel’ or ‘Property’) located in Pecos, Texas. The Best Western-affiliated Hotel is offered at $8,300,000 or $77,570 per key. The hotel is priced with an attractive Room Revenue Multiplier of 2.84, with a Cap Rate of 9.92%. This offering includes the Alpine Lodge (“Restaurant”), Ol’ Barrys Tavern (“Bar”), and The Villas (“Manufactured Housing”). The Villas are a 6 Building, 33 Room, 3 Shared Kitchenette manufactured housing units located directly behind the Hotel.
The Hotel is a one-story, exterior-corridor hotel with 107 rooms located at 133 South Frontage Road in Pecos, Texas. The Hotel is highly visible and easily accessible from Interstate 20 and is one mile from Pecos Municipal Airport. Various common area amenities at the Property include an adjacent restaurant, lounge and bar, outdoor area with televisions and fire pits, outdoor pool, fitness center, business center, on-site guest laundry and dry-cleaning service and barbecue grills.
This hotel, being offered for sale by its owners for over 45 years, is a rare gem in the West Texas hospitality market. Pride of ownership is evident throughout the property, which has been meticulously maintained to a standard far exceeding typical hotel norms. The Swiss heritage of the owners is thoughtfully woven into the hotel's design and atmosphere, creating a unique and charming experience for guests. This attention to detail is reflected not only in the aesthetic and ambiance of the hotel but also in the restaurant. This investment opportunity presents a well-cared-for asset, rich in history and character, with a solid foundation for continued success.
Built in 1977, the hotel has consistently invested in upgrades to maintain its quality. Recent improvements include the replacement of several air conditioners and PTAC units, renovation of outdated bathrooms, an upgrade to the parking lot with pavers, new curbs, sidewalks and enhancements to water and cable lines and ceilings. The hotel has also upgraded to 50-inch TVs with expanded Dish Network sports channels. The security system has been enhanced with new cameras, and various amenities have been updated, including mattresses, hot water heaters, the walk-in freezer, gas convection oven, beer cooler, and room safes. In 2024, the Best Western Swiss Clock Inn received the prestigious Best Western M.K. Guertin Award, further underscoring the property's commitment to the highest levels of excellence in quality, guest satisfaction, and dedication to the brand.
The offering also includes The Villas manufactured housing. Resting on approximately 1.6 acres, The Villas includes 6 buildings totaling 33 additional rooms and 3 shared kitchens. These units offer new ownership an additional revenue stream and flexibility to house workers for the hotel & restaurant when needed.
Pecos, Texas, situated on the west bank of the Pecos River just south of the New Mexico border, serves as a commercial hub for ranching, oil and gas, and agriculture. It is strategically positioned at the intersection of IH-20 and US-285, with IH-20 linking the Dallas/Fort Worth corridor to El Paso and US-285 connecting the Trans Pecos region to New Mexico. Pecos is situated approximately 100 miles east of El Paso, 230 miles south of Albuquerque, and 280 miles west of Midland. It is also approximately 350 miles from Dallas and 120 miles from the Texas-New Mexico border.
As the Bitcoin mining industry expands rapidly, Pecos, Texas is emerging as a key destination for major players in the sector. US Bitcoin Corp has officially completed its first Bitcoin mining facility near Pecos. The 42-megawatt facility was constructed in record time, moving from undeveloped land to fully operational within just 43 days. Pecos, selected for its unique position among various forms of energy, allows Bitcoin Corp to tap into the state's energy grid and operate using zero-emission resources. US Bitcoin Corp plans to reinvest in the Reeves County economy, providing employment opportunities to Texas communities. This facility acts as the first of many Bitcoin mining locations that US Bitcoin Corp has planned for Texas, ushering in state-of-the-art mining data centers powered by renewable energy. In addition, Genesis Digital Assets Limited (“GDA”), one of the world’s largest bitcoin mining companies in terms of hash rate, has announced a strategic hosting arrangement with Lonestar Dream, Inc. This arrangement provides GDA with about 36 MW of total power capacity at the Tarbush data center in West Texas, marking GDA’s sixth facility in Texas in recent years. Texas’ wealth of renewable energy and a flexible power grid have played a pivotal role in the company’s decision to further invest in the state. As these advancements continue to shape the region, Pecos is well-positioned to become a central hub for Bitcoin mining, offering significant opportunities for local economic growth and development.
Education and workforce development in Pecos are bolstered by nearby institutions such as Odessa College and the University of Texas Permian Basin (UTPB). Odessa College, situated about 85 miles east of Pecos, serves around 5,000 students and offers technical training and associate degrees, especially in fields pertinent to the energy sector. Additionally, Odessa College operates an extension site in Pecos, less than two miles from the hotel, where students can access fully online and hybrid courses and degree programs. UTPB, approximately 80 miles from the property, with an enrollment of approximately 7,000 students, offers a range of undergraduate and graduate programs with strengths in business, engineering, and education, contributing to the skilled workforce that supports Pecos’s economy. These elements collectively create a robust environment for hotel investment, driven by steady demand from the energy sector, education, and healthcare.
The proximity of additional demand generators to the hotel creates an enticing opportunity for investors. Reeves Regional Health 1 mile from the hotel, Cyclone Ballparks is 2.1 miles, boasting eight full-size baseball fields suitable for everyone from little league players to NCAA teams. Additionally, the Buck Jackson Rodeo Arena, 2.7 miles away and home to the World’s First Rodeo, hosts a range of events throughout the year, including the West of the Pecos Rodeo—an annual PRCA top 40 prize-money rodeo. These nearby attractions offer diverse options for tourists and enhance the appeal of nearby accommodations.
