INVESTMENT HIGHLIGHTS
- Upper Midscale Hotel Asset: The Best Western Plus Searcy Inn is a 71-room, three-story hospitality property situated on approximately 1.38 acres in Searcy, Arkansas.
- Strategic Highway Location: Positioned along Interstate 57 with convenient access to U.S. Highway 167 and U.S. Highway 64, providing strong regional connectivity and visibility along a key north–south corridor.
- Renovated Asset with Efficient Layout: Originally constructed in 1999 and renovated in 2020, the Property features 68 parking spaces and an efficient operational footprint designed for stable cash flow.
- Business-Oriented Amenities: Offers a business center, indoor pool, fitness center, and approximately 300 square feet of boardroom space, appealing to corporate and group travelers.
- Established Higher Education Infrastructure: Located near Arkansas State University at Searcy and Harding University (enrollment ~4,500), generating consistent lodging demand from campus visits, events, and academic travel.
- Healthcare-Driven Lodging Demand: Less than one mile from Unity Health-Searcy Medical Center, part of a broader system with approximately 502 beds, supporting demand from patients, families, and medical professionals.
- Robust Industrial & Logistics Employment: Proximate to major employers including a Walmart distribution center, Land O’Frost, Bryce Corporation, and Danfoss, driving steady business travel and workforce lodging needs.
- Growth Market with Regional Accessibility: Near Searcy Regional Airport and located within a growing city benefiting from strong infrastructure, affordable living, and proximity to the Little Rock metro, supporting long-term economic expansion.
FINANCIAL HIGHLIGHTS
- Heightened Room Revenue: Between year-end 2024 and the twelve months ending in May 2026, the hotel experienced a notable 6.8 percent increase in room revenue. This trend presents several advantages for potential buyers, including additional capital for renovations and enhanced cash flow.
- Room Revenue Upside Potential: With a RevPAR Index of 76 percent, the hotel presents untapped potential. Leveraging strategic revenue management and targeted marketing initiatives could increase room revenue to $1.8 – $2.0 Million, unlocking significant upside and delivering stronger returns for investors.
- Heightened Net Operating Income: Between year-end 2024 and the twelve months ending in May 2026, the hotel saw a notable increase of over 11.24 percent in net operating income (NOI). This trend presents several advantages for potential buyers, including additional capital for renovations and enhanced cash flow.
- Fee Simple Acquisition: The hotel provides full ownership and operational control, enabling independent financing and management. This structure typically supports long-term property appreciation, making it a compelling investment opportunity.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the Best Western Plus Searcy Inn (“Hotel” or “Property”), an upper midscale hospitality property located at 501 Willow Street in Searcy, Arkansas. The Hotel is positioned along Interstate 57, a busy north-south travel route, and is well-suited for investors pursuing stable cash flow from an established lodging operation along one of Arkansas’ most important economic corridors. The Hotel is offered at $5,500,000 or $77,464 per key.
The three-story Property is comprised of 71 rooms and is positioned on a 1.38-acre parcel. Originally constructed in 1999, the Hotel features an efficient operating layout supported by 68 parking spots. The Hotel was subsequently renovated in 2020 and features amenities designed to appeal to business and group travelers, including a business center, indoor pool, fitness center, and 300 square feet of boardroom space.
Strategically positioned less than three miles from Downtown Searcy, the Property benefits from its proximity to numerous major demand generators and strong regional access supported by nearby Interstate 57, U.S. Highway 167 and U.S. Highway 64. The city’s economy is primarily anchored by the education, healthcare, manufacturing, and logistics sectors, and these same economic pillars support sustained, year-round demand for lodging. Nearby colleges and universities include Arkansas State University at Searcy (1.5 mi) and Harding University (1.8 mi). Harding University is home to over 4,500 enrolled students and serves as the city’s primary driver of campus visitations and academic travel. Unity Health-Searcy Medical Center is located less than a mile from the Property and is the chief driver of healthcarerelated lodging demand in the area. The healthcare system operates a combined total of 502 beds across White County Medical Center, the system’s main campus, and a specialty care facility also located in Searcy. Demand for lodging in Searcy is also driven by the city’s sizeable presence of construction, trucking, distribution, and manufacturing employers. A large Wal-Mart distribution center, Land O’Frost production facility, Bryce Corporation warehouse, and Danfoss vehicle part manufacturing plant are all located within five miles of the Hotel. Additionally, the Searcy Regional Airport is located approximately 4.7 miles from the Property and plays a major role in expanding the city’s regional accessibility and facilitating year-round business travel.
Searcy, Arkansas is a steadily growing city in White County, located approximately 50 miles northeast of Little Rock. Known for its strong sense of community, Searcy is home to Harding University, which plays a central role in the local economy and workforce development. The city hosts a variety of community events throughout the year and offers access to outdoor recreation, including nearby parks, rivers, and Greers Ferry Lake. Searcy’s location provides convenient connectivity to the Little Rock metro while maintaining a more affordable cost of living, with housing prices well below national averages. The area supports ongoing residential and commercial growth, bolstered by available land, reliable infrastructure, and a business-friendly environment. Additional advantages include access to regional transportation corridors, local incentives, and a supportive climate for small businesses and entrepreneurs. With a growing population base and proximity to major markets in central Arkansas, Searcy is well positioned for continued economic development and investment.
BROKER OF RECORD
Steve Greer
Arkansas
P: (225) 376-6729
Lic #: PB00098133
