CLICK HERE: Register to Bid and Access Due Diligence Documents on RealINSIGHT Marketplace: AUCTION - Aug 17-19, 2026 | Starting Bid: $850,000
INVESTMENT HIGHLIGHTS
- AUCTION - August 17-19, 2026 | Starting Bid: $850,000
- Choice Hotels Brand Affiliation: 133-room Quality Inn & Suites operating under one of the most recognized midscale lodging brands in the United States.
- Recent Quality Inn Conversion: Converted to a Quality Inn & Suites in November 2025, providing investors with the benefits of a recently rebranded asset affiliated with a nationally recognized lodging platform.
- Strategic Interstate Location: Positioned directly along Interstate 94 at Highway 54, providing exceptional visibility and accessibility to travelers throughout Wisconsin and the Upper Midwest.
- Significant Outdoor Recreation Demand Drivers: Near Black River State Forest, Lake Arbutus, Wazee Lake Recreation Area, Bruce Mound Winter Sports Area, and hundreds of miles of ATV and snowmobile trails.
- 20+ Million Annual State Park Visitors: Benefits from proximity to Wisconsin's State Park System, which attracts more than 20 million visitors annually.
- Gaming & Entertainment Demand Generator: Located near Ho-Chunk Gaming Black River Falls, a major regional entertainment destination, driving consistent lodging demand.
- Healthcare Demand Generators: Near Mayo Clinic Health System–Black River Falls, Black River Memorial Hospital, and numerous regional healthcare providers supporting year-round lodging demand.
INVESTMENT OVERVIEW
Register to Bid and Access Due Diligence Documents on RealInsight Marketplace: https://rimarketplace.com/auction/3314
As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the Quality Inn & Suites Black River Falls I-94 (‘Hotel’ or ‘Property’) located at 600 Oasis Road in Black River Falls, Wisconsin. The Choice Hotels International-branded Hotel is being auctioned August 17-19, 2026 on RealInsight. Please contact the listing agent for more information.
The property features 133 guest rooms and operates under the nationally recognized Quality Inn & Suites brand. Strategically located at the intersection of Interstate 94 and Highway 54, the Hotel serves as a primary lodging option for travelers throughout western Wisconsin. The Property benefits from its highly visible interstate location between Minneapolis, Eau Claire, Madison, and La Crosse, positioning it to capture a diverse mix of leisure, transient, group, and business travel demand. The Hotel was converted to a Quality Inn & Suites in November 2025, providing investors with the benefits of a recently rebranded asset operating under one of the lodging industry's most recognized franchise systems.The Property also features significant meeting and event space, providing additional revenue opportunities beyond traditional room demand.
Designed to accommodate both business and leisure travelers, the Hotel benefits from its location within one of Wisconsin's premier outdoor recreation destinations. Major leisure demand generators include the 68,000-acre Black River State Forest, which is part of Wisconsin's State Park System that attracts more than 20 million visitors annually, as well as Lake Arbutus, Wazee Lake Recreation Area, Bruce Mound Winter Sports Area, and the region's extensive ATV and snowmobile trail systems, which provide year-round visitation from outdoor enthusiasts across the Midwest. Additional demand is generated by Ho-Chunk Gaming Black River Falls, a major regional entertainment destination drawing visitors from throughout Wisconsin and Minnesota, along with Sand Creek Brewery, local golf courses, hunting and fishing destinations, and numerous seasonal festivals and sporting events throughout Jackson County. Additional lodging demand is supported by Mayo Clinic Health System–Black River Falls, Black River Memorial Hospital, regional government travel, seasonal hunting activity, youth sports tournaments, and interstate travelers moving between Minneapolis/St. Paul and Madison along the I-94 corridor. The Property's direct access to ATV and snowmobile trails further enhances its appeal to recreational travelers seeking convenient trail-side accommodations.
Black River Falls continues to benefit from its strategic location along Interstate 94, one of the Midwest's most heavily traveled transportation corridors connecting Minneapolis and Madison. The market is supported by a diverse economy consisting of healthcare, manufacturing, government, corrections, tourism, recreation, and agriculture. In addition to year-round business travel demand, the region attracts thousands of visitors annually through its outdoor recreation assets, gaming facilities, and natural attractions. With limited branded lodging inventory, strong interstate visibility, and multiple year-round demand generators, the Property offers investors the opportunity to acquire a nationally branded hotel within a stable and well-established lodging market.
BROKER OF RECORD
Todd Lindblom
Wisconsin
P: (262) 364-1964
Lic #: 56163-90
