CLICK HERE: Register to Bid and Access Due Diligence Documents on RealINSIGHT Marketplace: Auction Dates: March 23 - March 25, 2026 - Starting Bid: $700,000
- AUCTION-March 23-25, 2026 | Starting Bid: $700,000
- Strategic Interstate 10 Location: Positioned near Interstate 10, one of Texas’ primary east–west transportation corridors, providing strong accessibility and visibility for transient highway travelers and regional traffic.
- Efficient Asset Profile: Two-story hotel originally constructed in 1971, featuring 100 guest rooms situated on approximately 3.11 acres with 130 on-site parking spaces to accommodate transient, group, and extended road-trip stays.
- Appealing Leisure Amenities: Includes a swimming pool, enhancing appeal to leisure and family travelers visiting the region for outdoor and recreational activities.
- Anchored by Outdoor Tourism Demand: Located near the Caverns of Sonora and Eaton Hill Nature Center & Preserve, supporting consistent visitation from nature enthusiasts, eco-tourists, and educational groups.
- Heritage and Cultural Tourism Drivers: Proximity to historic downtown Sonora, the Sonora Plaza, Old Sonora Ice House Ranch Museum, and other heritage sites that attract year-round cultural tourism.
- Ranch and Rural Recreation Appeal: Benefits from regional demand tied to hunting, ranch visits, outdoor recreation, and rural getaway travel throughout Sutton County and surrounding areas.
- Local Healthcare Demand Support: Serves visitors associated with the Sutton County Hospital District, providing steady medical-related lodging demand from patients, families, and healthcare professionals.·
- Stable West Texas Market Fundamentals: Located in the county seat of Sutton County, Sonora functions as a regional service hub with essential government employment and long-term lodging demand supported by interstate connectivity and diversified rural tourism drive.
INVESTMENT OVERVIEW
Register to Bid and Access Due Diligence Documents on RealINSIGHT Marketplace: https://rimarketplace.com/auction/2930
As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the Econo Lodge hospitality property located at 1312 N Service Road in Sonora, Texas (“Hotel” or “Property”). This economy-class, limited-service hotel operates under the Choice Hotels–owned Econo Lodge brand. The Property represents an opportunity for investors to acquire a stabilized lodging asset in a strategically positioned West Texas market supported by regional travel, outdoor tourism, and local medical demand. The Choice Hotels International-branded hotel is being auctioned March 23-25, 2026 on RealInsight. Please contact the listing agent for more information.
Originally constructed in 1971, the two-story Hotel comprises 100 guest rooms and is situated on approximately 3.11 acres. The Property features a convenient physical layout supported by 130 on-site parking spaces, appropriate for transient highway travelers, group stays, and extended road-trip visitation. Amenities include a swimming pool, providing added appeal for leisure-minded travelers in the region. As a Choice Hotels-owned asset, the Hotel benefits from national brand recognition, centralized systems, and an economy operating model designed to attract cost-conscious travelers while maintaining lower operating complexity.
The Property also benefits from its proximity to Interstate 10, one of the primary east–west transportation corridors in Texas, which supports consistent transient demand from cross-state drivers, commercial travelers, and road-trippers traveling between major markets such as San Antonio, El Paso, and West Texas. Sonora’s location along I-10 positions the Hotel as a natural stopping point for overnight stays, supporting steady base occupancy. Leisure demand is driven by Sonora’s role as a regional hub for outdoor recreation and tourism. Major nearby attractions include the Caverns of Sonora, a nationally recognized natural landmark that draws over 50,000 annual visitors, as well as Eaton Hill Nature Center & Preserve, a popular 37-acre park that attracts hikers, bird watchers, and wildlife enthusiasts. Additional cultural tourism is driven by heritage sites including the historic Main Street, the Old Sonora Ice House Ranch Museum, and Sutton County Courthouse. Likewise, the nearby Sonora Golf Course further enhances leisure appeal for regional visitors. Additional demand for leisure stays is generated by ranch tourism, including activities like hunting, ranch visits, outdoor recreation, and rural getaways. As the healthcare center for Sutton County, medical travel provides additional demand for hospitality. Visitors associated with the Sutton County Hospital District support year-round room demand from patients, families, and visiting medical professionals.
Located northeast of San Antonio along the Interstate 10, Sonora serves as the seat of Sutton County and functions as a regional service and tourism hub for surrounding rural communities. The city has a population of approximately 2,746. Government and essential services employers anchor the city’s employment. Top employers include the City of Sonora and Sutton County. Thanks to the city’s strategic location along the I-10, Sonora is ideally positioned as a gateway between rural west Texas and major metros like Austin and San Antonio. This strategic position, combined with diversified demand from outdoor tourism, medical visitation, and transient interstate travel, supports positive long-term lodging fundamentals.
