INVESTMENT HIGHLIGHTS
- Modern Upper-Midscale Hotel: 55-Room La Quinta Inn & Suites Constructed in 2016.
- Near Major Data Center Investments: Located with proximity to Prime Data Centers' campus, the proposed 3,000-acre Caldwell Valley Technology Park, and other major technology developments expected to drive long-term lodging demand.
- Proximity to Major Texas Metros: Ideally Located Within Approximately One Hour of Both Austin and San Antonio.
- Growing Regional Economy: Positioned Along the Expanding Austin-San Antonio Corridor, One of the Strongest Economic Growth Regions in Texas.
- Absentee Owners Residing Out of State: Ideal acquisition for a hands-on operator or regional investor seeking to add value through active asset management and local market expertise.
FINANCIAL HIGHLIGHTS
- Heightened Room Revenue: Between year-end 2025 and the twelve months ending in June 2026, the hotel experienced a notable 9.5 percent increase in room revenue. This trend presents several advantages for potential buyers, including additional capital for renovations and enhanced cash flow.
- Room Revenue Upside Potential: With a RevPAR Index of 88 percent, the hotel presents untapped potential. Leveraging strategic revenue management and targeted marketing initiatives could increase room revenue to $1.1–$1.2 million, unlocking significant upside and delivering stronger returns for investors.
- Fee Simple Acquisition: The hotel provides full ownership and operational control, enabling independent financing and management. This structure typically supports long-term property appreciation, making it a compelling investment opportunity.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the La Quinta Inn & Suites by Wyndham Luling ("Hotel" or "Property") located at 203 E. Hwy 90 in Luling, Texas. The upper midscale Wyndham Hotels & Resorts-branded Hotel is offered on a “Request for Offers” basis. Please reach out to the listing agent for more information.
Situated on approximately 2.58 acres, the Property features 55 guest rooms across three stories. The Hotel was originally constructed in 2016 and offers a variety of common area amenities, including a business center, fitness center, outdoor swimming pool, complimentary breakfast area, 85 parking spaces, and approximately 884 square feet of meeting space capable of accommodating up to 60 guests.
The Hotel benefits from a diverse lodging demand base generated by its location within Central Texas and along one of the state's most heavily traveled interstate corridors. Interstate 10 serves as a critical east-west transportation route connecting major metropolitan markets throughout Texas and the southern United States, with traffic volumes exceeding 36,000 vehicles per day near the Property. Additionally, the Hotel is positioned near Highway 90 and Highway 183, supporting demand from transient travelers, commercial traffic, contractors, and business professionals moving between Austin, San Antonio, Houston, and other regional destinations.
Luling serves as an established community strategically located along the Austin-San Antonio corridor, one of the fastest-growing regions in the United States. In addition to its regional accessibility, Caldwell County is emerging as a significant technology and data infrastructure hub, supported by billions of dollars in planned investment. Prime Data Centers is developing a major multi-building data center campus in the county, with completion anticipated in September 2027, while the proposed Caldwell Valley Technology Park—a nearly 3,000-acre master-planned technology mega-campus developed by Tract—is planned approximately 25 miles from the hotel. Additional nearby data center developments, including projects by Edged Energy, are further strengthening the region's long-term economic outlook and creating demand from construction crews, technology professionals, and corporate visitors. Supported by strong regional connectivity, expanding tourism activity, and proximity to major Texas population centers, Luling offers durable hospitality fundamentals and long-term demand drivers that support continued lodging performance.
