INVESTMENT HIGHLIGHTS
- Strong Best Western Brand Affiliation: 99-Room Midscale Hotel Operating Under One of the Most Recognized Hospitality Brands in the Industry.
- Strategic Interstate Location: Positioned Along Interstate 74 Between Cincinnati and Indianapolis.
- Diversified Demand Base: Benefits From Manufacturing, Healthcare, Recreation, Tourism, and Transient Travel Demand.
- Major Corporate Employers Nearby: Near Hillenbrand/Batesville Casket Company and Batesville Tool & Die.
- Strong Healthcare Demand Drivers: Proximity to Margaret Mary Health Main Campus Supports Consistent Medical Travel Demand.
- Regional Tourism and Event Activity: Near Liberty Park, RomWeber Marketplace, Applefest, and Other Community Events.
- Outdoor Recreation Opportunities: Close to Brum Woods, Brookville Lake, Versailles State Park, and Wolf Creek Habitat & Rescue.
- Comprehensive Guest Amenities: Indoor Pool, Fitness Center, Business Center, Complimentary Breakfast, and EV Charging Stations.
- Excellent Regional Accessibility: Convenient Access to Cincinnati/Northern Kentucky International Airport and Indianapolis International Airport.
- Positioned Within a Stable Economic Market: Supported by Long-Standing Employers, Strong Community Infrastructure, and Year-Round Travel Demand.
FINANCIAL HIGHLIGHTS
- Climbing Submarket RevPAR: As of December 2025, the 12-month average RevPAR in the Indiana South Hotel Submarket increased by over 5.7 percent, indicating robust growth and a lower-risk environment, boosting investor confidence in the asset and thriving market.
- Heightened Room Revenue: Between year-end 2024 and year-end 2025, the hotel experienced a notable 9.6 percent increase in room revenue. This trend presents several advantages for potential buyers, including additional capital for renovations and enhanced cash flow.
- Room Revenue Upside Potential: With a RevPAR Index of 61 percent, the hotel presents untapped potential. Leveraging strategic revenue management and targeted marketing initiatives could increase room revenue to $1.6–$1.8 million, unlocking significant upside and delivering stronger returns for investors.
- Fee Simple Acquisition: The hotel provides full ownership and operational control, enabling independent financing and management. This structure typically supports long-term property appreciation, making it a compelling investment opportunity.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the Best Western Batesville (‘Hotel’ or ‘Property’) located at 1030 State Road 229 North in Batesville, Indiana. The midscale, Best Western-branded Hotel is offered at $5,495,000 or $55,505 per key.
Situated on approximately 3.73 acres, the Property features 99 guest rooms across two stories. Originally constructed in 1993, the Hotel offers a comprehensive amenity package designed to accommodate both business and leisure travelers, including complimentary full hot breakfast, high-speed internet access, indoor pool, fitness center, business center, EV charging stations, guest laundry facilities, ample parking, and pet-friendly accommodations.
Ownership completed a comprehensive renovation of the Property in 2021, significantly enhancing both guest accommodations and common areas. Improvements included the conversion of bathtubs to walk-in showers in all king guest rooms, along with the installation of new furniture, carpeting, mattresses, televisions, and window coverings throughout the Hotel. Public areas were extensively remodeled and upgraded with new furnishings, creating a refreshed guest experience. Additional capital investments included exterior repainting, upgraded parking lot lighting, and numerous other property enhancements. These improvements have helped maintain the Hotel’s competitive positioning within the Batesville market while reducing near-term capital expenditure requirements for a new owner.
The Hotel benefits from proximity to several major employers and regional demand generators that support year-round occupancy. Corporate and industrial demand is generated by nearby employers including Hillenbrand/Batesville Casket Company and Batesville Tool & Die, while healthcare-related lodging demand is supported by Margaret Mary Health Main Campus, one of the region’s leading healthcare providers. Additional demand is generated by local attractions such as RomWeber Marketplace, Hillcrest Golf & Country Club, The Hall – Batesville, Batesville Area Resource Center, Liberty Park, and the annual Batesville Applefest, one of southeastern Indiana’s premier community events. Outdoor recreation opportunities—including Brum Woods, Wolf Creek Habitat & Rescue, Brookville Lake, and Versailles State Park—contribute to seasonal leisure travel, while the Property’s location along Interstate 74 captures transient travelers moving between Cincinnati, Indianapolis, and Louisville. The Hotel also benefits from convenient access to both Cincinnati/Northern Kentucky International Airport, approximately 50 miles east, and Indianapolis International Airport, approximately 65 miles northwest.
Batesville is one of southeastern Indiana’s most important economic centers, strategically positioned along Interstate 74 between Cincinnati, Indianapolis, and Louisville. Known for its strong manufacturing heritage and business-friendly environment, the city serves as a regional hub for industry, healthcare, and commerce. Batesville’s economy is anchored by major employers including Batesville Casket Company, Hillenbrand, Inc., and Margaret Mary Health, which provide a stable employment base and support continued economic growth throughout the region. With an estimated population of 7,299 residents in 2025 and projections reaching 7,462 by 2030, Batesville continues to benefit from steady population growth, a highly skilled workforce, and a high quality of life. The city also offers a variety of recreational amenities, including Liberty Park, Brum Woods, the Batesville Memorial Public Library; and a vibrant downtown district featuring local shops, restaurants, and community events. In addition to its economic strength, Batesville supports a growing tourism and hospitality sector driven by outdoor recreation, regional festivals, and its proximity to major Midwestern metropolitan areas. Combined with its strategic location, diversified economy, and attractive quality of life, Batesville remains well positioned for sustained growth and investment throughout southeastern Indiana.
BROKER OF RECORD
Julia Evinger
Indiana
P: (317) 218-5300
Lic #: RB14040143
