INVESTMENT HIGHLIGHTS
- Choice Hotels International-Branded Hotel: A two-story, 45-room Rodeway Inn featuring a comprehensive amenity package.
- Strategic Northwoods Location: Positioned along Highway 51 and Interstate 39 within Wisconsin’s premier outdoor recreation region.
- Premier Meeting & Event Venue in the Market: Approximately 3,116 SF of conference and meeting space, including an on-site bar, provides a unique amenity for corporate gatherings, social events, and group demand. The property is the only hotel in the market offering dedicated conference facilities, providing a unique competitive advantage within the market.
- Strong Industrial Demand Drivers: Near Harley-Davidson Tomahawk Operations, Packaging Corporation of America, and Samuel Pressure Vessel Group.
- Stable Healthcare Demand: Proximity to Aspirus Tomahawk Hospital supports medical-related lodging demand.
- Tourism and Recreation Destination: Near Lake Mohawksin, SARA Park, Bearskin-Hiawatha State Trail, and numerous outdoor recreation attractions.
- Excellent Highway Accessibility: Convenient access to U.S. Highway 51 and Interstate 39 supporting transient and commercial traffic.
- Manager Housing Included: Includes a manager’s apartment and additional studio apartment for operational flexibility.
- Year-Round Leisure Demand: Benefits from fishing, boating, ATV, snowmobiling, hunting, and Northwoods tourism activity.
FINANCIAL HIGHLIGHTS
- Fee Simple Acquisition: The hotel provides full ownership and operational control, enabling independent financing and management. This structure typically supports long-term property appreciation, making it a compelling investment opportunity.
- Minimal PIP: Choice flagship offers brand stability with minimal transfer PIP requirements anticipated. A new owner could unlock substantial room revenue growth following targeted renovations.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the Rodeway Inn & Suites Tomahawk (‘Hotel’ or ‘Property’) located at 1738 Comfort Drive in Tomahawk, Wisconsin. The Choice Hotels International-branded, select-service Hotel is offered at $3,495,000 or $77,667 per key.
Situated on approximately 3.47 acres, the Property features 45 guest rooms across two stories totaling approximately 49,195 square feet. Originally constructed in 2003, the Hotel offers a comprehensive amenity package designed to serve both transient and group travelers, including an indoor heated pool, fitness center, business center, conference and meeting facilities totaling approximately 3,116 square feet, guest laundry, complimentary hot breakfast, truck parking, EV charging stations, 159 parking spaces, and two on-site bars. The Property also includes a manager’s apartment and additional studio apartment, providing operational flexibility for ownership or on-site management.
The Property benefits from exceptional accessibility at the intersection of U.S. Highway 51 and Interstate 39, one of the primary transportation corridors connecting central and northern Wisconsin. Nearby demand generators include Harley-Davidson’s Tomahawk Operations, Packaging Corporation of America, Samuel Pressure Vessel Group, and Aspirus Tomahawk Hospital, supporting a stable mix of manufacturing, healthcare, and industrial-related lodging demand. Leisure and tourism demand is driven by Tomahawk’s location on the shores of Lake Mohawksin and proximity to outdoor recreation destinations including SARA Park, Bearskin-Hiawatha State Trail, Kwahamot Water Ski Park, Bradley Park Recreation Area, Edgewater Country Club, and Inshalla Country Club. The Hotel also benefits from regional tourism traffic visiting Wisconsin’s Northwoods for fishing, boating, ATV riding, hunting, snowmobiling, and lake recreation. Additional accessibility is provided through nearby Rhinelander-Oneida County Airport, facilitating regional travel throughout northern Wisconsin via connecting flights to major airports.
Tomahawk serves as a regional economic and recreational hub within Lincoln County, strategically positioned between Wausau and Rhinelander. The area maintains a diversified economy supported by manufacturing, healthcare, forestry, and tourism industries. Tourism remains a major economic driver for the region, with Lincoln County generating over $103 million in tourism-related economic impact in 2022. Tomahawk’s vibrant downtown district, extensive park systems, and year-round outdoor recreation opportunities continue to attract visitors from throughout Wisconsin and the broader Midwest. With its strategic highway location, strong tourism base, and extensive amenity offerings, the Property presents a compelling investment opportunity within a stable and well-established northern Wisconsin market.
BROKER OF RECORD
Todd Lindblom
Wisconsin
P: (262) 364-1964
Lic #: 56163-90
