- Strong Branded Asset: Best Western Plus Red River Inn, a 49-room, three-story hotel, offered at $5.1M ($104K/key), featuring indoor pool, fitness center, hot tub, business center, and meeting/event space.
- Recent Capital Improvements: Extensive upgrades in 2024–2025, including new roof, fencing, regraveled truck parking, televisions, resodding, and irrigation repairs, reducing near-term CapEx and enhancing competitiveness.
- Strategic Highway Location: Located along U.S. Highway 287 and Texas State Highway 70, just 60 miles east of Amarillo, capturing steady highway traffic and regional demand through the Texas Panhandle.
- Institutional Demand Drivers: Clarendon College, the oldest higher education institution in the Texas Panhandle, generates consistent visitation from students, families, faculty, athletic events, and staff.
- Diverse Economic Base: Clarendon anchors Donley County with agribusiness, education, and government services, while leveraging healthcare, cultural attractions, and heritage tourism to sustain year-round demand.
- Leisure & Tourism Appeal: Nearby Greenbelt Lake, Sandell Drive-In Theater, Mulkey Theatre, Saints’ Roost Museum, and historic courthouse enhance weekend and seasonal demand, boosting transient leisure visitation.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors the Best Western Plus Red River Inn (‘Hotel’ or ‘Property’) located in Clarendon, Texas. The Best Western Plus-affiliated hotel is offered at $5,100,000 or $104,082 per key.
The Best Western Plus Red River Inn is a three-story hotel with 49 rooms, located at 902 W 2nd Street in Clarendon, Texas. Various common area amenities at the Property include a business center, indoor pool, fitness center, hot tub and meeting/event space.
Recent capital improvements further enhance the property’s positioning for investors. In 2025, upgrades included a new roof, new fencing with decorative top sheets, and regraveled truck parking. In 2024, improvements included new televisions, fencing enhancements, resodding, and irrigation system repairs. These updates reduce near-term CapEx needs and ensure continued operational competitiveness.
Clarendon, Texas, the county seat of Donley County, is strategically positioned along U.S. Highway 287 and Texas State Highway 70, approximately 60 miles east of Amarillo. This location provides direct connectivity to the Amarillo metropolitan area while benefiting from consistent highway traffic through the Texas Panhandle. The city anchors a diverse local economy rooted in agribusiness, higher education, and government services, while also leveraging cultural, recreational, and historic attractions to support visitor demand.
A major institutional driver is Clarendon College, the oldest institution of higher education in the Texas Panhandle, which brings steady visitation from students, families, faculty, and athletic events. Government operations centered at the Donley County Courthouse, a restored 19th-century landmark and one of the oldest operating courthouses in the region, generate regular administrative and legal travel. The local healthcare base includes primary and senior care facilities, although specialized medical services are accessed in nearby Amarillo and Pampa, creating transient demand for visiting providers and families.
Clarendon offers a well-rounded mix of leisure attractions that enhance weekend and seasonal demand. The Sandell Drive-In Theater, a long-standing entertainment venue, draws visitors for outdoor movies and events. The restored Mulkey Theatre, a 1940s-era cultural icon, operates as both a movie house and event rental space. Greenbelt Lake, located just north of Clarendon, provides outdoor recreation including fishing, swimming, boating, and family picnics. Historic and cultural sites such as the Saints’ Roost Museum and the courthouse add depth to the tourism profile. Additionally, the Clarendon Economic Development Corporation has pursued projects such as new outdoor event spaces to host festivals, craft fairs, and community gatherings, further strengthening the city’s position as a regional hub for cultural and social activity.
Economically, Clarendon benefits from its role as the county seat, its established college, and a stable base in ranching, irrigated farming, and light industry. Efforts to expand community event infrastructure and promote heritage tourism reflect a forward-looking approach to strengthening the local economy. Combined with its strategic highway positioning on a major Texas travel corridor, Clarendon provides hotel investors with a compelling opportunity to capture a blend of educational, government, leisure, and highway demand in a market with limited branded competition.
LISTING AGENT
Gordon Allred
Senior Managing Director Investments
National Hospitality Division
California Office
P: (909) 456-3420
E: Gordon.Allred@marcusmillichap.com
Lic #: CA: 00927200 | NV: BS.0146254 | ID: AB56024
