INVESTMENT HIGHLIGHTS
- Strategic Location: Jasper serves as the economic and healthcare hub of Southeast Texas, attracting steady business and leisure demand from surrounding counties.
- Key Demand Generators: Proximity to top employers like Jasper ISD, Christus Jasper Memorial Hospital, and regional industrial firms drive consistent lodging demand.
- Outdoor Recreation Appeal: Minutes from Lake Sam Rayburn, a premier fishing and boating destination, supporting strong seasonal occupancy and event-driven stays.
- Tourism & Events: Annual Butterfly Festival, Martin Dies Jr. State Park, and Maroon Ridge Event Venue contribute to year-round tourism and group business.
- Industrial Growth: Jasper Airport Industrial Park and major timber industry players like Georgia-Pacific and WestRock fuel weekday corporate lodging needs.
- Excellent Connectivity: Located along U.S. Highways 96, 190, and 69, the property benefits from year-round visibility and accessibility for regional travelers.
- Strong Financials: Hotel posts an 8.63% cap rate, offering a compelling, conservatively valued investment with upside potential.
FINANCIAL HIGHLIGHTS
- Fee Simple Acquisition: The hotel provides full ownership and operational control, enabling independent financing and management. This structure typically supports long-term property appreciation, making it a compelling investment opportunity.
- Minimal PIP: Wyndham flagship offers brand stability with minimal transfer PIP requirements anticipated. A new owner could unlock substantial room revenue growth following targeted renovations.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors the Super 8 By Wyndham Jasper TX (‘Hotel’ or ‘Property’) located in Jasper, Texas. The Wyndham Hotels & Resorts-branded Hotel is offered at $3,100,000 or $55,357 per key.
The Super 8 By Wyndham Jasper TX is a two-story hotel with 56 rooms, located at 2100 North Wheeler Street in Jasper, Texas. The Hotel is situated along U.S. Highway 96 and maintains various common area amenities including a seasonal outdoor pool, breakfast area, fitness center, business center, coin laundry facility, vending machines, and meeting/event space. The property also maintains two-bedroom/one-bathroom on-site managers living quarters.
The hotel is attractively priced at a Capitalization Rate of 8.63 percent, offering investors a compelling opportunity to acquire the asset at a conservative valuation with significant upside potential.
Positioned in the heart of the Piney Woods region of East Texas, Jasper offers a compelling hospitality investment opportunity within a stable, rural market supported by regional demand drivers. While not part of a formal Metropolitan Statistical Area (MSA), Jasper functions as the economic and healthcare hub for surrounding counties, drawing consistent business and leisure traffic from across Southeast Texas and Western Louisiana. Its location along key regional routes, including U.S. Highways 96, 190, and 69, ensures reliable year-round visibility and accessibility.
The city’s largest employers include Jasper Independent School District (2.0 miles) and Christus Southeast Texas–Jasper Memorial Hospital (2.7 miles), a regional specialty hospital that anchors the city's healthcare infrastructure and supports overnight stays for patients, family members, and traveling medical professionals. Additional key employers and businesses contributing to the local economy include Louisiana-Pacific Building Materials (6.1 miles), East Tex Construction (5.1 miles), Cruz Construction (5.1 miles), and Pioneer Electric of Texas (5.7 miles). Jasper also serves as a popular base for outdoor recreation, located just minutes from Lake Sam Rayburn—the largest reservoir entirely in Texas—which attracts hundreds of thousands of anglers, boaters, and nature tourists annually. The lake’s reputation as a premier bass fishing destination drives strong seasonal occupancy, particularly during tournaments and special events.
Jasper, Texas, benefits from steady tourism-driven lodging demand thanks to its proximity to natural attractions such as Sam Rayburn Reservoir, Martin Dies Jr. State Park, and nearby national forests, which draw visitors year-round for fishing, boating, and outdoor recreation. Celebrated as the “Butterfly Capital of Texas,” the city hosts an annual Butterfly Festival each October to mark the monarch butterfly migration, adding to seasonal tourism activity. Economic growth is further supported by the Jasper Airport Industrial Park, a development of the Jasper Economic Development Corporation (JEDCO), which continues to attract new businesses and stimulate job creation. Jasper remains a key player in East Texas’ logging and timber industry, with major companies like Georgia-Pacific and WestRock operating in the area, contributing to the city’s economic stability and generating consistent weekday lodging demand from industry professionals and contractors. The nearby Maroon Ridge Event Venue (8.4 miles) offers space for weddings, corporate events, and private functions, further supporting local hospitality demand. Additionally, Jasper County-Bell Field (4.9 miles) provides recreational opportunities and community events that contribute to local visitation.
