- Strategic Location: Prime visibility at I-45 & Hwy 30 in Huntsville, just two miles from SHSU and key attractions—ideal for capturing leisure and business travelers.
- Elevated RevPAR Penetration: The hotel boasts a strong RevPAR penetration index of 112 percent for the twelve months ending in July 2025 — signaling robust competitive performance.
- Diversified Demand Drivers: Demand fueled by Sam Houston State University, TDCJ, medical facilities, and tourism ensures steady year-round occupancy from multiple guest segments.
- Proximity to Growing Metro: Located 70 miles from Houston in a fast-growing CSA, benefiting from metro proximity while maintaining a stable, distinct economic identity.
- Robust Tourism & Recreation: Nearby parks, museums, historical sites, and downtown events attract 220K+ annual visitors, reinforcing weekend and seasonal traffic.
- Education-Fueled Traffic: SHSU’s 21,000+ students and year-round events—including commencements and NCAA games—generate recurring high-volume hotel demand.
- Pro-Growth Environment: Ongoing infrastructure, retail, and business park developments backed by city incentives set the stage for long-term hotel value growth.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap’s National Hospitality Division is pleased to present for sale to qualified investors the Best Western Huntsville (‘Hotel’ or ‘Property’). The Best Western International-affiliated Hotel will be offered at $3,650,000 or $65,179 per key.
The Best Western Huntsville Inn & Suites is a 56-unit, two-story limited-service hotel built in 1999, ideally located at the intersection of Interstate 45 and Highway 30 at 201 W Hill Park Circle in Huntsville, Texas. Guests enjoy a range of onsite amenities, including an outdoor pool with a separate baby pool, an exercise facility, a convenience store, a breakfast area, a business center, exterior corridors, and laundry facilities. The hotel comes with a two-bedroom owners quarters that can be changed into an additional operating room. Situated two miles from Sam Houston State University and three miles from Elliott T. Bowers Stadium, the hotel offers convenient access to local attractions and major thoroughfares.
The hotel boasts a strong RevPAR penetration index of 112 percent for the twelve months ending in July 2025 — signaling robust competitive performance.
Huntsville, Texas, located in Walker County, serves as a strategic anchor within the Houston–The Woodlands–Huntsville Combined Statistical Area (CSA). Positioned approximately 70 miles north of Houston along the I-45 corridor, Huntsville benefits from its proximity to the Houston metro while maintaining a distinct economic and cultural identity. As part of one of the fastest-growing regions in the U.S., the city presents a stable secondary market for hotel investors, supported by consistent public-sector employment, expanding academic and healthcare institutions, and a growing tourism sector. Huntsville’s population has grown by 15 percent since 2010, reflecting strong regional demand fundamentals and rising interest from developers and residents alike.
Accessibility is a key strength for Huntsville. Interstate 45 links the city directly to both Houston and Dallas, making it a convenient stop for regional business and leisure travelers. The Bruce Brothers Huntsville Regional Airport accommodates general aviation, while George Bush Intercontinental Airport (IAH)—approximately an hour away—offers direct connections to national and international destinations. Additionally, William P. Hobby Airport (HOU), located on Houston’s southeast side, provides further access to domestic and limited international flights. This multi-modal connectivity enhances Huntsville’s viability as a hotel investment market.
Huntsville’s economic base is anchored by major employers that generate consistent year-round hotel demand. The Texas Department of Criminal Justice (TDCJ), headquartered in the city, operates several correctional facilities and employs thousands. It is a reliable demand generator due to continuous visitation from legal professionals, family members, vendors, and state officials. Other top employers include Sam Houston State University (SHSU), Huntsville Independent School District, Huntsville Memorial Hospital, and national retailers like Walmart. This diverse employment mix supports a steady flow of business-related overnight stays.
Sam Houston State University (SHSU) is a key economic engine and a primary driver of hotel demand in the Huntsville area. With over 21,000 students, SHSU contributes significantly to the local economy through academics, athletics, and cultural programming. The university hosts multiple high-traffic events annually, including spring, summer, and winter commencements, Bearkat Family Weekend, and Homecoming, all of which attract large numbers of visitors. NCAA Division I athletics at venues such as Elliott T. Bowers Stadium (football), Bernard G. Johnson Coliseum (basketball and volleyball), and Don Sanders Stadium (baseball) generate consistent demand from fans and visiting teams. In addition, academic conferences, research symposiums, and performances at the James and Nancy Gaertner Performing Arts Center help sustain year-round visitation. SHSU’s continued growth—including the addition of the College of Osteopathic Medicine and new programs in artificial intelligence, cybersecurity, and applied technology—further solidifies its role as a long-term demand generator for the region.
Healthcare is another pillar of Huntsville’s economy. Huntsville Memorial Hospital serves as a regional medical hub, offering comprehensive inpatient and outpatient services. It attracts patients, specialists, and accompanying family members from surrounding communities, creating demand for short-term accommodations. The presence of specialty clinics and outpatient facilities further supports hotel occupancy tied to medical visits.
Huntsville’s tourism profile is underpinned by a combination of historical, cultural, and outdoor attractions. The city is home to several museums, including the Sam Houston Memorial Museum, Texas Prison Museum, H.E.A.R.T.S. Veterans Museum of Texas, and the Sam Houston Statue Visitor Center, located at the base of the 67-foot-tall monument along I-45. These cultural institutions, along with over 40 official Texas historical markers and the historic Oakwood Cemetery—final resting place of General Sam Houston—make the city a year-round destination for heritage tourism. School groups, history enthusiasts, and researchers regularly visit these sites as part of educational and cultural tours. Live historical demonstrations and community events are held seasonally, enriching the visitor experience.
Outdoor recreation is another key driver of visitation. The 2,000-acre Huntsville State Park welcomes over 220,000 visitors annually for hiking, camping, fishing, and wildlife viewing. Additional attractions include the Bearkat Disc Golf Course at SHSU, the themed Shawshank Disc Golf Course at The Williams Ranch, and General Sam’s Off-Road Park, a 700-acre venue popular with ATV and UTV enthusiasts. Community parks such as Eastham-Thomason Park, Kate Barr Ross Memorial Park, and the Frank D. "Poncho" Roberts Aquatic Center & Splash Pad support family-friendly recreation and weekend travel. The Blue Lagoon, a unique scuba diving destination surrounded by iconic East Texas pine trees, also draws outdoor enthusiasts year-round.
Downtown Huntsville contributes to the city’s visitor appeal with a walkable, revitalized environment featuring historic architecture, local dining, boutique shopping, and cultural venues. The Old Towne Theatre offers regular performances and community events. The district also hosts art walks, farmers markets, seasonal festivals, and live music, drawing both residents and regional tourists. A range of self-guided tours—including the Historic Driving Tour, Downtown Walking Tour, Art Tour, Oakwood Cemetery Tour, and the Huntsville Historical Trail—allow visitors to explore the city’s unique identity and historic fabric at their own pace. New businesses like the Honor Cafe—a military-themed restaurant and community hub—continue to expand the dining and cultural landscape, adding to downtown’s appeal.
The city is also pursuing proactive economic development initiatives to support long-term growth. Investments in infrastructure, downtown revitalization, and housing are underway, including The Reserves at Huntsville, a 33-acre residential community with over 140 homes. Plans to redevelop downtown into a vibrant university-adjacent district with walkable streets and mixed-use development are expected to further enhance the local quality of life and increase tourism activity. A new 12,000-square-foot shopping center at Northpoint adds to the city’s retail offerings and is expected to draw additional consumer and commercial traffic.
In parallel, the city is advancing the development of a new business park aimed at attracting light industrial, logistics, and technology employers. Huntsville offers a range of incentives designed to attract and support businesses, including tax abatements, grants for job creation, access to qualified opportunity zones, participation in the Texas Enterprise Fund, and fast-track permitting. These efforts are expected to drive population growth, increase regional income, and expand the visitor base requiring hotel accommodations.
