Market watch article
Market Watch Territory: 
Southeast
Market Watch Month: 
May 2025

In Q1 2025, RevPAR grew by 2.2%, driven mainly by weather events and the Presidential Inauguration in January, and the Super Bowl in February. However, March RevPAR growth was weaker than expected at 0.8%. Core inflation annualized at 3.0%, slightly down from 3.1% in Q4 2024, but still outpacing RevPAR growth. Luxury and upper-upscale hotel segments achieved the lion share of the RevPAR gains this quarter, again. Despite strong economic fundamentals, hotels, historically a hedge against inflation, are seeing inflation drive up expenses faster than revenue. Overall, squeezing NOIs and, ultimately, hotel values. The new tariffs and volatile trade policies are prompting outlets to lower their growth forecasts for 2025, but still showing growth. This means many hotels will continue to cover expenses but also continue to see shrinking profits.