- Baton Rouge - a gateway for commerce and prime hotel investment market.
- Louisiana State University - a pillar of Baton Rouge’s economy and culture.
- Major employers and healthcare hub drive baton rouge’s economic strength and hotel demand.
- Cultural attractions, government activity, and year-round tourism fuel hotel demand.
- Economic development projects position Baton Rouge for sustained growth.
INVESTMENT OVERVIEW
Marcus & Millichap is pleased to present an exclusive investment opportunity for the Hilton Garden Inn Baton Rouge Airport, an upscale five-story hotel with 131 rooms. This Hilton Worldwide-branded asset is strategically located just 1.1 miles from the Louisiana Baton Rouge Metropolitan Airport, with a complimentary scheduled shuttle service, offering exceptional access to both the airport and nearby transportation routes. Positioned near Interstate 110, which sees over 67,000 vehicles in annual average daily traffic, the property enjoys high visibility and significant exposure within the Baton Rouge MSA. The hotel features a robust amenity package, including an outdoor pool, fitness center, business center, on-site restaurant, retail, and bar, as well as 1,200 square feet of flexible meeting and event space. With its prime location, strong infrastructure, and attractive offerings, this property presents a compelling investment opportunity for those seeking a high- performing asset in a growing market.
As of July, the 12-month average RevPAR in the Baton Rouge Hotel Submarket increased by over 3.3 percent, indicating robust growth and a lower-risk environment, boosting investor confidence in the asset and thriving market. Between year-end 2024 and the twelve months ending in June 2025, the hotel experienced a notable 11.3 percent increase in room revenue. This trend presents several advantages for potential buyers, including additional capital for renovations and enhanced cash flow. The hotel boasts a strong RevPAR penetration index of 103 percent for the twelve months ending in June 2025, signaling robust competitive performance and attractive long-term value for potential buyers. The hotel is attractively priced at a Room Revenue Multiplier of 2.50, offering investors a compelling opportunity to acquire the asset at a conservative valuation with significant upside potential.
Baton Rouge, the vibrant capital of Louisiana, serves as a dynamic hub for economic, political, and cultural activity. With a population of approximately 870,000, the Baton Rouge Metropolitan Statistical Area (MSA) is the second-largest urban area in Louisiana and a key gateway for commerce in the South. The region’s diverse economy spans industries such as government, healthcare, education, manufacturing, and petrochemicals. Baton Rouge’s strategic location along the Mississippi River is enhanced by world-class transportation infrastructure, including Interstates 10, 12, and 110, providing seamless access to major cities like New Orleans (80 miles away) and Houston (270 miles away). The Baton Rouge Metropolitan Airport and the Port of Greater Baton Rouge further strengthen the city’s connectivity for both business and leisure travelers. With thriving demand generators and ongoing development initiatives, Baton Rouge presents an exceptionally attractive environment for hotel investments, offering opportunities across its growing commercial and tourism sectors.
Louisiana State University (LSU), the flagship university of Louisiana, is one of the most significant economic and cultural drivers in Baton Rouge. With over 34,000 students and more than 4,500 faculty and staff, LSU serves as a primary source of employment and visitor traffic for the city. The university is a hub for educational events, academic conferences, and research collaborations that attract visitors year round. Moreover, LSU’s Tigers football games are a major draw, with hundreds of thousands of fans traveling to Baton Rouge each season to attend games at Tiger Stadium, also known as “Death Valley.” The economic impact of LSU extends beyond sports and education, as it also fosters partnerships with local businesses, fueling innovation and job creation.
Baton Rouge is a vital center of commerce, supported by major employers like ExxonMobil, which operates one of its largest refineries, employing over 5,000 individuals and playing a key role in the region’s energy sector, along with Dow Chemical and Turner Industries, which contribute significantly to the city’s industrial and economic base. Corporate headquarters such as Blue Cross and Blue Shield of Louisiana, a leading health insurer, and Entergy Louisiana, a major energy provider, further bolster the city’s economic stability. The Our Lady of the Lake Regional Medical Center, Louisiana’s largest hospital, specializes in areas such as cancer care, pediatrics, and cardiology, drawing patients and families from across the region. Baton Rouge General Medical Center, offering top-tier trauma and stroke care, and the Mary Bird Perkins Cancer Center, known for cutting-edge oncology research, further establish the city’s reputation as a healthcare hub. The expanding Ochsner Medical Complex, which provides a range of medical services, including specialized care and advanced treatments, adds to the city’s standing as a healthcare destination. These institutions, coupled with the workforce and events generated by educational and corporate activities, create consistent demand for hotel accommodations year-round.
Baton Rouge attracts visitors year-round with its cultural offerings, including the USS Kidd Veterans Museum, a World War II Fletcher-class destroyer turned museum; the Louisiana Art & Science Museum, which features exhibits on art, science, and history; Blue Bayou Water Park, a family-friendly water park with rides and attractions; and Dixie Landin’, an amusement park with a variety of thrill rides and attractions. Major events like Mardi Gras parades and performances at the Raising Cane’s River Center, which includes an arena, convention center, and performing arts theater, also drive seasonal hotel demand. As the state capital, Baton Rouge sees consistent government-related travel, with the Louisiana State Capitol and other government offices drawing legislators, lobbyists, and employees during sessions. The Baton Rouge River Center, a premier venue for conventions and exhibitions, and the Raising Cane’s River Center, which hosts concerts, sports events, and large-scale conventions, support the city’s meetings and conventions market.
Baton Rouge is undergoing transformative economic development, ensuring long-term growth and stability for the hotel market. Downtown revitalization projects, totaling over $1 billion, include mixed use developments, entertainment venues strengthening the urban core. The industrial sector is expanding rapidly, with recent and upcoming investments from companies like ExxonMobil and Formosa Plastics fueling job creation. Additionally, the 35-acre Water Campus research park solidifies Baton Rouge’s status as a leader in environmental innovation. Over the next few years, 4,000 scientists, engineers, and researchers will work at The Water Campus, which will offer 1.6 million square feet for research, academic functions, public education, and administrative offices to meet current and future needs. Infrastructure improvements, such as the widening of I-10 and the expansion of the Mississippi River Bridge, will further enhance connectivity to regional hubs like New Orleans and Lafayette, ensuring Baton Rouge remains a central destination for commerce and travel.
BROKER OF RECORD
Steve Greer
Louisiana
P: (225) 376-6800
License #: LA: BROK.995710346-ACT
