January's seemingly impressive 4.5% revenue per available room (RevPAR) increase for US hotels is misleading. This surge was primarily driven by special events (Inauguration Day, College Football Championship) and unusual weather events (wildfires, hurricanes) in specific markets. Excluding these factors, RevPAR growth was actually only 1.8%, a decline from December. While nominal RevPAR and average daily rate (ADR) were up, real (inflation-adjusted) ADR and RevPAR are still significantly below 2019 levels, indicating the hotel industry's recovery is not yet complete. Hotel revenues are, at best, flat, if not sliding behind inflation. The rate hotel expenses are increasing have steadied, but are still, nonetheless, increasing. Hanging in the background of all this, is stubborn inflation rate leading to interest rates staying put where they are. Essentially, while hoteliers appreciate the nominal gains, the real economic picture shows the industry still has a long way to go.
National
- Despite Costs, Travel Still A ‘Priority’ For Americans in 2025
- Super Bowl LIX Set To Boost New Orleans Hotels
- Reintroduced Bill Targeting Hotel ‘Junk Fees’ Passes Senate Committee
- Wyndham Targets Growth Near Data Center, Infrastructure Projects
- How Potential New Tariffs On Mexico and Canada Could Raise Hotel Prices and Disrupt Travel
Alabama
- UAB Plans $167 Million In Construction, Renovations For Facilities, Emergency Department
- Growth Alliance Supports Alabama Development Fund To Supercharge Economic Development With No New Taxes
Mississippi
- Amtrak's Gulf Coast Train Line Is Back - Here's What To Expect
- Mississippi to Welcome First Destination by Hyatt Brand Hotel on Okhissa Lake in 2027
Kentucky
- Why This Kentucky City Is Converting An Arena Into Its First Movie Production Hub
- KFC Is Leaving Kentucky To Move To Texas
Tennessee
- Design Changes Made To 8-Story Drury Hotel Planned At Sportsbarn Site
- The Many Reasons People Visit Knoxville Require A Varierty Of Hotels. Why More Are Coming
