Marcus & Millichap is pleased to present the Aloft Waco Downtown, a 115- room, upscale hotel strategically located at 900 South 11th Street, in the heart of Downtown Waco, Texas. Branded under Marriott International, the asset benefits from strong global brand recognition, contemporary design, and a highly visible, accessible location near Interstate 35 and Loop 340.
Just one mile from Baylor University—a major demand generator with over 20,000 students and a robust calendar of academic, athletic, and cultural events—the property captures steady year-round lodging demand. Waco’s vibrant tourism sector and strong corporate and educational presence further enhance its performance potential.
The hotel blends the style of a boutique property with the reliability of a top-tier franchise. Signature offerings such as the WXYZ® Bar, curated F&B options, high-speed Wi-Fi, a fitness and business center, outdoor pool, and 486 square feet of meeting space cater to both business and leisure travelers. Well-appointed guestrooms and a shuttle to Magnolia Market (0.7 miles away) further position the property to capitalize on Waco’s dynamic and growing visitor base.
Established Marriott Flag with Lifestyle Appeal: Aloft’s modern, urban-inspired design complements its Marriott brand backing. The property delivers consistent guest satisfaction and revenue through a mix of leisure and business demand drivers.
Prime Downtown Location: Located within Waco’s rapidly evolving downtown corridor—featuring walkable access to Magnolia Silos, the Dr. Pepper Museum, local restaurants, craft breweries, and retail—Aloft benefits from strong weekday and weekend demand.
Institutional-Quality Market Dynamics: The Waco MSA, home to over 307,000 residents (2024), continues to experience steady population and economic growth, driven by a diversified economy, regional connectivity, and affordable quality of life. Positioned between Austin and Dallas-Fort Worth, Waco offers strategic accessibility and robust infrastructure, including Waco Regional Airport and Texas State Technical College (TSTC) Waco Airport.
Diverse Demand Generators: Waco’s economy is anchored by higher education, advanced manufacturing, aerospace, and healthcare. Major employers include Baylor University, L3Harris Technologies, SpaceX, Mars Wrigley, Cargill, Wayne-Sanderson Farms, AbbVie, and Neighborly. The region also supports ongoing demand from medical centers, higher education institutions, and local government and private-sector activity.
Strong Tourism Performance: Waco attracted approximately 2.7 million visitors in 2024, with Magnolia Market alone accounting for 1.6 million. Additional traffic is driven by the Dr. Pepper Museum (256K+ annual visitors), Cameron Park Zoo, the Texas Ranger Hall of Fame, and outdoor attractions along the Brazos River. Hotel demand increased 10.2% YoY (May–October 2024), outpacing statewide averages.
Event & Group Demand Drivers: The Waco Convention Center and Extraco Events Center host more than 100 events annually, from conventions and trade shows to concerts and rodeos, drawing between 5,000 and 20,000 attendees per event. This supports stable group and transient hotel demand across seasons.
Long-Term Growth Catalysts: Waco’s economic trajectory is bolstered by large-scale investments such as:
• $1B Graphic Packaging facility (recycled paperboard)
• $400M Electrolit beverage plant
• Expansion of Texas Central Park industrial corridor
• Downtown revitalization projects including a new convention hotel, parks,
a performing arts center, and a proposed town square and minor-league
stadium
Additionally, sustainability measures such as solar-powered municipal buildings
and a green energy commitment reinforce long-term economic resilience and
appeal.
